OP-ED
Israel’s Tourism Recovery: A Focus on Expansion and Optimism Senior tourism industry officials share how Israel and the sectors of aviation, hotels, and tourism plan to bring the State of Israel back to the forefront of global tourism
Benni Levy, VP of Marketing and Sales at Isrotel Chain: “With the conclusion of the war and the expectation that the tourism sector will stabilize in the coming months, the Isrotel chain is focusing on restoring inbound tourism to Israel. The chain is working in cooperation with wholesalers and inbound tourism operators, while investing in targeted campaigns in key markets in Europe and America. The emphasis is on presenting Israel as a diverse and accessible destination, which combines breathtaking landscapes, varied culture, fine culinary experiences, and the highest
standard of service. Concurrently, Isrotel is emphasizing the overall hospitality experience, from personalized and meticulous hosting to the integration of content and activities also tailored for tourists from abroad. This year, the chain opened four new hotels: ‘Gymnasia’ in Tel Aviv, ‘Ayala’ in the North, ‘Daroma’ in Mitzpe Ramon, and ‘Kayma’ at the Dead Sea. These development plans will continue in 2026, when the nationwide hotel distribution of the Isrotel chain will further expand, offering guests a wider selection of vacation destinations across the country. The chain notes an increase
in preparation for a year in which tourists from around the world will return to enjoy the Israeli hospitality experience at the chain’s hotels”. Maya Shalev, VP of Marketing and Sales at Fattal Hotels: “The Fattal Hotels chain views inbound tourism as a strategic growth engine. Alongside the complex security period we have experienced in Israel, we have continued to invest, develop, and grow out of faith and optimism, knowing that the boom will arrive and tourists will return in droves. Furthermore,
Benni Levy, VP of Marketing and Sales at Isrotel Chain - Photo Ilan Besor
in the volume of inbound tourism bookings, especially in Jerusalem, Tel Aviv, and the Dead Sea area. Isrotel views this as a positive trend that signals the recovery of inbound tourism, and continues to invest in infrastructure and service
6 • www.itn.co.il
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