OP-ED
November 2025
the renewal of operations by international airlines particularly encourages us, and we are happy to see direct routes resuming from many countries, which allows inbound tourism to gradually revive. At the same time, we are accelerating the pace of the chain’s expansion in Israel as well, as part of a deep belief in the immense potential of the Israeli destination. In the coming year, we will complete a
collection, and the Bazaar, Nucha, The Reception, and Nordoy Hotel hotels from the Fattal Colors boutique hotel collection in Tel Aviv and Jerusalem. Additionally, the Leonardo Plaza City Tower business hotel will soon open after a full year of comprehensive renovations. As of today, the Fattal Hotels chain is the largest chain in Israel, with 66 hotels (46 operational and 20 under construction) spread from the North to the South, allowing us to cater to every target audience: family vacations, business tourism, couples’ getaways, and luxury resorts. We are currently promoting the establishment of three additional hotels, in Jerusalem (NYX), Tel Aviv (The Office), and Eilat, followed by new luxury resorts in the Dead Sea and the Sea of Galilee, alongside a hotel in Tel Aviv’s Mesila Park and a historic hotel in Jerusalem’s Zion Square. In the international arena, we are investing in targeted campaigns in Europe and the United States, strengthening ties with tourism agencies, airlines, and governmental organizations, and creating dedicated packages for various target audiences. We will also participate in the important tourism fairs in London and Berlin, where we will present Israel as a leading, safe, and attractive
tourist destination. At Fattal Hotels, we believe that the path to foreign tourism recovery runs through an uncompromising hospitality experience. To this end, we are investing in advanced technologies for guest experience management, developing personalized services, and upgrading our digital infrastructure. Our message to the world is clear: ‘Israel is waiting for you, and we at the Fattal Hotels chain are waiting to host you warmly, with love, and with professionalism”. Yael Froman Ideses, VP & Tourism Director - Tel Aviv Global: “Tel Aviv Global & Tourism is leading a strategic effort to restore inbound tourism to the city as the security
beauty, uniqueness, and depth of Tel Aviv. Targeting key audiences in Western Europe and North America, the campaign will highlight the city’s resilience and nonstop energy. In addition, the company will roll out a new professional online training program for travel agent, focused primarily on North American markets, to reconnect travel professionals and visitors with the city’s latest attractions, hotels, museums, and experiences. Tel Aviv Global will also continue its partnerships with decision-makers in the North American Jewish travel community, strengthening the city’s position as a leading destination in Israel for educational, multi-generational, and congregational groups. In parallel, Tel Aviv Global will host a new tourism industry conference to encourage collaboration and innovation within Israel’s tourism sector, while continuing to promote Tel Aviv as a top destination for both leisure and business travel. FAM trips, exposure tours, and joint marketing initiatives with local stakeholders will further highlight the city’s dynamic hospitality scene and reinforce Tel Aviv’s status as Israel’s international gateway”.
Maya Shalev, VP of Marketing and Sales at Fattal Hotels - Photo Kadya Levi large-scale project to open eight new hotels with a total investment of approximately NIS 1.6 billion, which will be added to the existing array and will bring an addition of over 1,000 hotel rooms. The new hotels are being established in prime locations in Tel Aviv, Herzliya, and Jerusalem, among them The Jaffa hotel which we acquired last April, Bazaar, Nucha, The Reception, and Nordoy Hotel, all from the Fattal Limited Edition luxury
Yael Froman Ideses, VP & Tourism Director - Tel Aviv Global
situation in Israel stabilizes. The company will soon launch its first international campaign welcoming back visitors and showcasing the
8 • www.itn.co.il
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