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Loot Crate’s success comes in part from the fact that they have seized on many emergent market trends. First, geek culture is no longer something to be hidden away. Nowadays, it’s celebrated, and people want gear to show off their fandom. Second, curation has become crucial in targeting specific consumers. When you receive a box from Loot Crate, you know it will include items catered to your interests. It’s like receiving a gift from somebody that understands your likes. You’ll never have to worry about opening up a Loot Crate box to reveal an ugly sweater. Loot Crate has been so successful that these days you can find a seemingly endless number of companies imitating their business model. Even with this flood of competition, the original is still the mystery box giant at the top of the mountain and the market. THE INSANE GROWTH OF LOOT CRATE FANDOM DELIVERED
Subscription services are growing every year across multiple industries. Instead of renting movies at Blockbuster, we subscribe to Netflix. Tired of buying too many groceries at the market only to throw them away? Try out Blue Apron. No subscription service, though, has grown faster than Loot Crate, with a staggering 66,789 percent (yes, you read that right) growth over the past three years. They’re not slowing down, either, and their success says a lot about millennial buying habits. Chris Davis, co-founder of Loot Crate, describes the initial concept of the company as “delivering Comic-Con in a box to your doorstep.” Loot Crate subscribers receive a mystery box of memorabilia every month that contains everything from clothes and mousepads to action figures and stickers. Some of the biggest entertainment properties in the world, including Marvel and Star Wars, are now partnered with Loot Crate, and subscribers can choose from a variety of mystery box options.
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