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CampbellWealth.com • (703) 535-5300 • 700 S. Washington St. Suite 220, Alexandria, Virginia 22314
Routine, Complacency, and You SHIFT HAPPENS
Recently, I was on a flight that was headed to Utah. Before takeoff, a flight attendant stood in front of all the passengers and went through the preflight safety checklist, as one expects. Hours later, as we approached our destination, we were treated to another, though much shorter, checklist: Seats and tray tables up. You know the routine. But there was one part of this announcement that stood out to me. The passengers were reminded to be careful when opening the overhead bins, as some bags may have shifted during the flight, or as it came over the intercom: “Shift happens.” In that moment, they had my attention. It’s something many airlines now do. Some airlines produce humorous videos to entertain passengers as they go through the safety checklist. Other airlines crack jokes in between each checklist item. They’re going beyond the plain and simple checklist many people have heard many times. They do it because of just that. After you’ve heard it so many times, you tend to tune it out. It’s the same every time. It’s boring. But they don’t want us to tune it out. In the event of an emergency, this information could save lives. Airlines now make these kinds of announcements entertaining and funny because they grab your attention. I bring this up for a very important reason: market complacency. When the markets do well for a long period of time, people forget to pay attention. They become complacent and assume things will continue accordingly. Then, when something does happen — like the volatility this past February when the market fell about 10 percent — they are caught off guard. MarkWagner, Campbell Wealth’s Director of Investment Management, and our investment teamwere not caught off guard. I want to take a moment to recognize howwell they’ve been doing. They did a great job last year, and now almost halfway through 2018, they’ve continued to excel.
The team is backed up by systems and processes we’ve put in place — systems that work, regardless of market conditions. We can always watch your portfolio and make adjustments as the market grows or pulls back. It’s all about adaptability. Mark has put in a lot of hard work to ensure continued adaptability. I’m proud of the work he’s done for our clients. You can know that your best interests are in mind. To wrap up, I want you to think about what you do every day that you might not give much thought to. Think about the people who make your life easier in small (or large) ways. We all have routines and are complacent in different areas of our lives. It’s not a bad thing, but sometimes we do forget to take notice. How many people help make your life easier behind the scenes? Thank them. Recognize their efforts and let them know you appreciate them. As they say, “shift happens,” but you are surrounded by people making sure wayward bags don’t fall on you when you open the proverbial overhead bin. Kelly Campbell
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