By 2019, demand for TV framing was dropping. Kevin considered quitting after 14 years. Then, three people reached out asking if he offered better frame options for Samsung’s The Frame TVs. His team devised an ingenious magnetic design. Excited by this patent-pending design, Kevin secured a last-minute booth at a major trade show, fortuitously located directly across from Samsung. At the show, Deco TV Frames was launched. The crowd’s response was overwhelming, and Samsung’s team was enthusiastic. Dealers lined up with credit cards in hand, eager to purchase display kits. Kevin called his mother in tears of joy. When Randy, his right-hand man, asked, “So, does this mean we’re not shutting down the company?” Kevin replied, “No! This is the start of Act 2!” Returning to the shop with showroom demo orders to fill, Kevin realized they needed to expand. They moved from 8,000 square feet to a new 30,000-square-foot facility and from three employees to a dozen. The lease was signed on March 1, 2020, just before the world came to a halt due to COVID. Kevin was forced to furlough the entire team. He and Randy lived in the new facility, slowly unpacking and shipping frames.
2019
As people spent more time at home, demand surged. Influencers discovered Deco TV Frames, and their Instagram account grew popular, combining TV frames with Kevin’s boat life posts. The company outgrew multiple buildings, expanding to 55,000 square feet of manufacturing in Massachusetts. In 2022, Deco TV Frames took a leap towards sustainability. The Premiere and Deco Slim collections are now made from 99% recycled materials, and all manufacturing waste is recycled or used as samples. This closed-loop process minimizes environmental impact. Partnerships with Amazon, Best Buy, Wayfair, Target, and independent resellers fuel global growth. None of this would be possible without our loyal and passionate customers. In closing, we would just like to say thank you from the bottom of our hearts. We are so grateful you chose to let us be a part of your home. Welcome to a global family of Deco TV Frame owners. We couldn't have done this without your support!
2023
66 Newark Street Haverhill, MA 01832
978-396-9600
25
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