How we engage with our stakeholders
Clients
Intermediaries
Shareholders
Why we engage
Our clients are the main focus of the business. By engaging with them, we are able to gain a better understanding of their needs, develop long-term relationships with them and ensure that we can provide them with the products and services that best suit their individual circumstances.
Our focus is on working with intermediaries (financial advisers, trustees, etc.) to provide investment management services to their clients, freeing up the intermediary’s time to focus on client service and financial planning. We work closely with advisers to help them make their businesses more successful which in turn helps us achieve our growth ambitions.
We value our shareholders’ support and want to give them a better understanding of our business. In addition, we have obligations as an AIM-listed company to provide information to our shareholders.
• Market backdrop • Strategic review • CEO succession
• Service levels • Fees • Breadth of propositions
Interests
• Performance • Fees • Service levels
How we engage
We engage with our clients in a variety of ways, driven by their requirements and preferences. With all our clients, across investment management and financial planning, we hold face-to-face meetings, provide investment updates and quarterly statements, and provide market commentary. Since the COVID-19 pandemic, online interaction has complemented face- to-face meetings, with the hybrid environment giving more choice to clients. We have also increased the content available to clients on our website, including providing podcasts and regular market commentary. Our desire to give our clients better access to information about their investments resulted in the development of the InvestBM platform as part of our partnership with SS&C. ESG continues to be an important topic for our clients and is reflected in the Group’s ESG strategy, objectives and initiatives.
We work closely with our advisers, offering them a range of services, and aim to make Brooks Macdonald easy to do business with, and to help them serve their, and our, clients’ needs. Again, our engagement is driven by the individual adviser’s requirements and preferences, from high-touch ongoing strategic relationships with a small number of larger firms, through to a more arm’s length provision of our consistent high-quality investment management to others. In uncertain times and difficult markets, we review the frequency and method of adviser engagement, making use of investment bulletins, webinars and online academies, among others. We have built long-standing relationships with mutual benefits with many advisers. The services we provide to them have grown to include business-to-business investment solutions offerings, explicitly tailored to the adviser’s requirements and preferences. In response to demand from advisers, we continue to develop our Decumulation service, allowing clients to secure a flexible, long-term income from their investments. Our BPS, MPS and PMPS all have the highest five stars rating from the independent research firm Defaqto.
This is done through face-to-face or virtual meetings and by the provision of detailed financial reports and presentations on the business at the half-year and full- year points. We have an investor relations programme and engage with shareholders frequently to discuss delivery of our strategy, current performance and our plans for the business through our Executive Directors, Chair and Committee Chairs.
Outcomes
This ongoing engagement has helped us preserve the Group’s reputation for integrity and earned the trust and confidence of our long-term, committed shareholders in the business.
Metric
The Company has begun using VouchedFor, the UK’s leading financial services review site to better understand levels of client satisfaction.
All resolutions passed at the Company’s AGM, with all apart from one receiving over 97% support.
22 Brooks Macdonald Group plc Annual Report and Accounts 2024
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