Our strategy
Strategic priorities Our strategy is grounded in three key areas, each with a number of principal initiatives for 2025. 1. Delivering excellent client service We aim to unlock the full potential of Brooks Macdonald’s client-centric culture, proactively tailor our service to client needs and launch differentiated and innovative new products to further drive business growth. 2. Broadening and deepening our client reach We will focus on taking the Group’s broad product range to our existing network and new connections, increase brand awareness and, enhance client data analytics to support lead generation. 3. Driving scale and efficiencies We will focus on building talent and execution capabilities to support delivery of client service, leverage automation across the front-office and support teams to increase productivity and optimise investment and client reporting processes to improve efficiency.
Brooks Macdonald has redefined its strategy to take advantage of the growth opportunities the UK wealth management sector. We have strong foundations in place and we continue to make substantial progress. Although persistently high interest rates have made the short term difficult, the longer-term outlook for the business is excellent. Reigniting growth Brooks Macdonald was founded to give clients wealth management driven by purpose and principles, and that remains as true as ever. We have multiple stakeholders – clients always come first, and if we look after our clients, our employees, and our intermediaries, then our shareholders will get the returns they seek. For all of them, the reason Brooks Macdonald is here is to help them realise their ambitions and secure their futures. We work every day to protect and enhance our clients’ wealth through high-quality investment management and financial planning, underpinned by exceptional client service.
We are dedicated to the highest professional standards, inspired by our guiding principles: we do the right thing, we are connected, we care, and we make a difference. We are proud of the powerful blend of talented people we have in Brooks Macdonald, and together we are confident and ambitious in what we can achieve and the difference we can make for our clients. Focused distribution We have aligned our business around our two key distribution channels – financial advisers and private clients. Our proposition is different in the two channels – outsourced discretionary investment management for advisers, in our Adviser Solutions unit, and integrated wealth management for private clients in our Wealth team. Aligning the organisation to the needs of the different propositions is helping make us more effective and efficient in serving our clients and advisers.
26 Brooks Macdonald Group plc Annual Report and Accounts 2024
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