Strategic Report
Governance Report
Financial Statements
Other Information
Strategic progress in FY24 Following Consumer Duty ‘go live’ in July, we updated our Target Market Guide and published it on our website.
We continued to make incremental improvements to our client and adviser portal InvestBM.
We continued to align the advice process across our financial planning teams.
Gross inflows held up well in FY24 at 13.8%, despite persistent higher interest rates weakening investor sentiment.
Our Platform MPS product had net flows of c.13%.
We have continued to see positive net flows (c.22%) and FUM growth (27%) in our specialist BPS products, including Decumulation, Responsible Investment and Gilts. We rebuilt our marketing function to align to the new distribution channel focus and to deliver high-quality marketing support to our distribution and front office teams.
We upgraded our capabilities with selective external hires in key functional areas, including Finance, HR, Risk and Compliance.
We experimented with generative AI to bring greater efficiency to internal processes and to build our understanding of what the technology can deliver.
Brooks Macdonald Group plc Annual Report and Accounts 2024
27
Made with FlippingBook - professional solution for displaying marketing and sales documents online