Key Performance Indicators How we performed
The following financial and strategic measures have been identified as the key performance indicators (“KPIs”) of the Group’s overall performance for the financial year. The underlying figures represent the results for the Group’s activities, excluding underlying adjustments as listed on page 36. These represent alternative performance measures (“APMs”) for the Group. Refer to the Non-IFRS financial information section on page 172 for a glossary of the Group’s APMs, their definition, and the criteria for how underlying adjustments are considered.
FUM and revenue
Underlying performance
Funds under management (£bn)
Underlying profit before tax (£m)
18.0
34.5
34.1
16.8
30.3
15.7
7.0%
12.5%
FY22
FY23
FY24
FY22
FY23
FY24
Definition Total funds under management at the end of the year.
Relevance The value of funds under management has a direct impact on the Group’s revenue.
Definition Revenue less underlying costs before tax.
Relevance This measures the Group’s performance excluding the impact of certain one- off costs or credits so as to provide an appropriate year-on-year comparison.
Organic net fund flows (£bn)
Underlying profit margin before tax (%)
0.8
0.8
28.2
26.6
24.5
FY22
FY23
FY24
(0.6)
(175.0)%
2.1ppts
FY22
FY24
FY22
FY23
FY24
Definition Value of net organic discretionary flows.
Relevance Net organic growth measures the new business generated by the Group excluding the impact of acquired assets and after allowing for lost business.
Definition Underlying profit before tax as a percentage of revenue.
Relevance This is a key measure of the Group’s underlying performance reflecting key drivers of long-term profitability.
Revenue (£m)
Underlying diluted earnings per share (p)
128.3
123.8
122.2
168.7
161.0
151.0
3.6%
FY22
FY23
FY24
6.6%
FY22
FY23
FY24
Definition Fee and non-fee income generated during the year.
Relevance The amount of fee and non-fee income generated by the Group is one of the key growth indicators.
Definition Total underlying profit after tax divided by the diluted weighted average number of ordinary shares.
Relevance This is another key metric of measuring the Group’s profitability and takes into account new shares issued during the year and the effect of dilutive potential shares issuable.
28 Brooks Macdonald Group plc Annual Report and Accounts 2024
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