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Responsible business Supporting our community
Charitable donations £82,000
Following a thorough nomination process, our employees were given the opportunity to vote for the two charities they wanted to support. This democratic approach ensured that the selected charities resonated with our guiding principles and the passions of our team. The chosen charities reflect our collective commitment to making a difference. The Wave Project – our sponsorship helps The Wave Project provide surf therapy programmes that improve the mental health and wellbeing of young people by harnessing the therapeutic benefits of the ocean and the camaraderie of surfing. Great Ormond Street Hospital (“GOSH”) – GOSH is a renowned children’s hospital that provides world-class care and pioneering treatments for seriously ill children. Our sponsorship helps fund vital medical research, advanced equipment, and family support services.
The BM Foundation is dedicated to making a significant impact on our local communities, and the cornerstone of our funding comes from the generosity of our employees through the “Give As You Earn” programme. This initiative allows employees to donate a portion of their salary directly to the foundation on a regular basis. By opting into this programme, employees can contribute to the foundation seamlessly and consistently, making philanthropy an integral part of their professional lives. When an employee identifies a local charity or community initiative in need of support, they can approach the foundation directly with their request. The foundation reviews these requests carefully, considering the impact and reach of each proposed donation or sponsorship. By involving employees in the decision-making process, we ensure that our charitable contributions resonate deeply with our people and address genuine community needs. This collaborative model fosters a strong culture of giving within the Group. Employees feel empowered to advocate for causes they care about, and the foundation benefits from a diverse array of perspectives, leading to well-rounded and impactful philanthropic efforts. Ultimately, the BM Foundation aims to create a positive and lasting difference in our communities, driven by the collective goodwill and active participation of our employees.
We are proud of the great fundraising BM Charities does to support our chosen charities.
One of the highlights of the year was the Around the Island Mallorca Cycle Challenge, a gruelling ride that covered the entire perimeter of Mallorca in just over three and a half days. This impressive feat not only tested the physical endurance of those taking part, but also their commitment to making a difference. The challenge successfully raised £23,000, showcasing the dedication and generosity of everyone involved. In addition to the cycle challenge, BM Charities organised Miles for Smiles, a three-week fundraising campaign. This inclusive event invited everyone to participate by recording miles and minutes of any fundraising activities they engaged in. For every mile or minute recorded, we donated £1. Through this initiative, and with the help of our matched fundraising efforts, we were able to donate £17,500 to each charity. The BM Charities committee ensures that our fundraising activities are inclusive and engaging, offering opportunities for everyone to get involved regardless of their fitness level or availability. They also liaise with our chosen charities to understand their needs and how we can best support them, ensuring that our contributions make a meaningful impact.
Brooks Macdonald Group plc Annual Report and Accounts 2024
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