Conner Marketing June 2018

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INSIDE THIS ISSUE

How to Host a Private-Lender Luncheon page 1 Are Business Cards Still Relevant? page 2 You Don’t Have to Have All the Answers page 4

You Don’t Have to Have All the Answers

As a mentor of real estate investing, I hear it all the time. A new investor/student asks, “What if a seller or buyer asks me a question that I don’t know how to answer?” or “What if I don’t know what to say or how to answer someone’s question?” The subtext of what they’re really saying is, “I don’t want to look bad or stupid or lose a really hot deal, so I’m just not going to make that phone call or talk to anyone until I know all there is to know, all the stars are aligned, and everything is perfect.” Look, I get it. No one wants to look bad. No one wants to feel stupid. And, certainly, no one wants to lose a truly hot and profitable deal that could turn your life around. But when you let FEAR hold you back from taking the action you KNOW you need to take (making calls, etc.), then Houston ... we’ve got a problem. In this article, we’re going to briefly explore what’s really going on here, why it happens with so many people, AND—more importantly — I’m going to give you a little secret that will make everything easier, more fun, and ultimately, a LOT more profitable for you! Ready? Keep reading ... Everyone has to start somewhere . We’re all new at something at some point. Because of this, there are a lot of skills that need to be acquired and mastered. There’s a lot of information to digest, and many times, there’s

a LOT of information overload that needs to be dealt with. When most people are confused and overwhelmed, they’ll simply shut down or go hide in the corner to “figure this stuff out” before they feel like taking action. Or, if they do take action, they’re so afraid of making a mistake that they feel and act totally awkward when speaking to people. They’re flipping from this script to that script, trying to find the perfect answer to whatever question might come up. And the end result is often pretty bad. But what if there was a different, better way of thinking? An easier way of talking with people? Imagine for a moment the feeling of confidence you’d have if you knew that no matter what question someone asked you, you’d have a way of handling that question in a way that was not only easy and FUN, but also got you MUCH better results? Would that be of value to you? I assume your answer can only be “Yes,” so let’s go ahead and dive right in! Here’s the first lesson ... You Don’t Always Have to Answer Their Questions For some strange reason, we’re conditioned by society to feel compelled to answer someone’s question. But the last time I checked, there’s no law that says you have to! Listen, sometimes the WORST thing you can do is actually answer someone’s question with a long, fully detailed response.

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4 • www.JayConner.com • PO Box 1276, Morehead City, NC 28557

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