CBEI Central Wisconsin Spring 2024 Report

County Economic Statistics Table 8 Help Wanted Advertising (March 2024)

Stevens Point

Wausau

Marshfield

Wisconsin Rapids

Merrill

Index # 2024 Q1

% ∆ Yr. Ago

Index # 2024 Q1

% ∆ Yr. Ago

Index # 2024 Q1

% ∆ Yr. Ago

Index # 2024 Q1

% ∆ Yr. Ago

Index # 2024 Q1

% ∆ Yr. Ago

1757

-10.4

1918

-15.1

1149

-4.5

1505

-7.3

1896

-12.7

Description: • Presents index values for online job advertising for Stevens Point, Wausau, Marshfield, Wisconsin Rapids, and Merrill Analysis: • Help Wanted Advertising is a leading indicator of local labor market conditions. • All areas experienced a decline in online job advertising over the year indicating a softening labor market.

Table 9 Unemployment Claims - Portage, Marathon, and Wood Counties (First Quarter 2024) Portage Marathon Wood Weekly Average 2024 Q1 % ∆ Yr. Ago Weekly Average 2024 Q1 % ∆ Yr. Ago Weekly Average 2024 Q1 % ∆ Yr. Ago

New Claims Total Claims

84

4.4 7.0

157 835

3.4 8.9

99

7.4

486

567

12.6

Description: • New Claims: Weekly average of new claims for First Quarter 2024 • Total Claims: Weekly average of total claims for First Quarter 2024 Analysis: • Initial claims for unemployment insurance are often a good leading economic indicator in predicting changes in consumption spending. People who lose their jobs tend to cut back on their purchases. • The number of new and total claims have increased for the Central Wisconsin region over the last year indicating a less robust labor market.

Table 10 County Sales Tax Distribution (First Quarter 2024) Portage Marathon

Wood

2024 Q1 (x1000)

% ∆ Yr. Ago

2024 Q1 (x1000)

% ∆ Yr. Ago

2024 Q1 (x1000)

% ∆ Yr. Ago

County Sales Tax Distribution

$2,023.84

0.75

$4,175.43

3.51

$2,041.25

4.66

Description: • Tax collections in thousands of dollars. • The county sales tax rate of 0.5% is placed on retailers that make taxable sales. • Changes in county tax collections is a good indicator of changes in retail activity in Central Wisconsin. Analysis: • County sales tax collections increased modestly over the last year in the Central Wisconsin region. • Increased collections however may reflect changes in the overall price level than an increase in the volume of sales.

Central Wisconsin Report - Spring 2024

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