Bigger is better Younger wine drinkers are more likely to drink wine to celebrate special occasions and nothing shouts celebration more than a magnum of sparkling. Made for sharing and totally instagrammable. We suggest: Making sure any magnums really pop on your wine list. For additional drama, consider pouring by the glass sparkling or rosé from a magnum. It’s bound to entice customers to say; ‘I want what they are drinking!’.
OUR TOP TIPS FOR APPEALING TO GEN Z AND MILLENNIAL WINE LOVERS
OCIAL MEDIA CCASIONS
ARIATION
Focus on the experience, giving them something they’ll be excited to share on social media and can’t recreate at home
Think about how the wines in your list tie into occasions that young people enjoy
Make sure your list offers lots of variation in style and consider introducing a rotating list of seasonal wines for a short time only
TYLES
There’s nothing better than sharing a magnum with friends – consider sparkling and rosé magnums to help get the party started Consider wines with quirky, playful labels that are visually exciting ARGE FORMATS ACKAGING
Focus on styles that are approachable and appeal to younger palates
We suggest: Selecting wines for your list that have striking labels and bottle design. Try to keep some of the more stylish bottles somewhere visible, such as on or behind the bar, to catch your drinker’s eye and encourage curiosity.
Packed with style 41% of younger consumers say they can’t resist fancy packaging, compared to just 21% of other age groups. Offering wines with a playful, quirky label can command more attention for a younger generation of wine drinkers.
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