INSPIRHER
Our regional leadership team recently attended a graduation event for female business owners who were candidates in the Road to Markets program that DHL sponsors in partnership with the Cherie Blair Foundation for Women. CHERIE BLAIR: SUPPORTING THE GROWTH OF SMES IN SSA
Road to Markets program is designed to support women entrepreneurs to overcome challenges such as access to markets, information, capital and technology, equipping them with the knowledge, confidence, networks and pathways to achieve business growth through accessing new markets or expanding in their current market. Road to Markets was launched in Kenya in 2025. The program is designed to support women running micro, small or medium- sized enterprises in low and middle- income countries who are alumnae of the Foundation’s Road to Growth and/or Road to Finance programs, or other comparable third- party programs.
We are excited about the growing importance of our SMEs and the role they play in international trade. We remain steadfastly committed to ensuring that they thrive by facilitating their access to global markets and working with various partners worldwide to address some of their challenges. As part of the celebration of women-owned SMEs, the AMB and country leadership had the opportunity to visit to Nywele Hair Creation. Nywele Hair Creation is an SME that creates and ships wigs and hair extensions across borders. Joy is the owner of this small business, and she has been working with DHL to access her global customers and grow her business internationally.
During this visit, our Hennie had an opportunity to try out one of Joy’s products in person - we have the evidence -
CLICK ON THE LINK TO WATCH THE VIDEO
TALK ABOUT ‘SUPPORTING SME s ONE WIG AT A TIME!’
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