TRENDS
narrative, turning a symbol of grit into one of glamour. The gesture reflects the house’s DNA: founded by Franco Moschino in the 1980s as a critique of fashion’s self- seriousness, the brand has always thrived on satire, parody, and playful excess. The Helmet Bag continues that legacy, marrying surrealist humor with technical precision, reminding us that fashion can be both clever and covetable. The piece also resonates with the current mood in fashion, where accessories have increasingly become vehicles for storytelling. In a landscape saturated with functional minimalism, Moschino’s Helmet Bag offers a refreshing injection of drama and delight. It stands The Helmet Bag continues that legacy, marrying surrealist humor with technical precision, reminding us that fashion can be both clever and covetable. as a conversation starter—an accessory that demands explanation and admiration in equal measure. One can imagine it on the arm of a street style star outside Paris Fashion Week, or perched like sculpture in the corner of a collector’s wardrobe. At once practical and surreal, it invites its wearer not only to carry essentials but also to carry irony, to embody the Moschino ethos of living with tongue firmly in cheek. Priced at $2,895 and now available at Moschino.com, the Helmet Bag blurs the line between handbag and objet d’art. For the house, it is not simply an accessory launch but a manifesto: proof that fashion’s capacity for wit and provocation remains alive and well. In a world that often asks luxury to be serious, Moschino insists on laughter, delight, and the audacity to make the ordinary extraordinary. EC
22
EC Magazines | Manila Edition 2025
Made with FlippingBook Proposal Creator