TRENDS
LOEWE Perfumes Brings Scent to Canvas with Ignasi Monreal SCENT VISION
OEWE Perfumes has enlisted Spanish artist Ignasi Monreal to reimagine five of its cult-favorite candles, transforming fragrance into a visual medium. The collaboration turns the house’s Home Scents line—Ivy, Tomato, Marijuana, Beetroot, and Oregano—into digital paintings that invite viewers to not just smell, but see scent. Rather than illustrating the candles literally, Monreal captures their L
LOEWE’s vision of craft pushed into the contemporary. Having previously collaborated with the brand on ready-to- wear campaigns, the artist now extends LOEWE Perfumes into a more imaginative register, where scent becomes story, and candles unfold into immersive worlds. By bringing art into its olfactory universe, LOEWE underscores its pursuit of fragrance as a holistic experience: not simply worn or lit, but lived, seen, and felt. EC Source: fashionography
atmosphere. Ivy coils thick and wild around terracotta, suggesting growth overtaking structure. Tomato ignites in flames, more heat than harvest. Marijuana reflects back in mirrored symmetry, playing with perception. Beetroot exhales smoke that curls into LOEWE’s anagram. Oregano, by contrast, rests softly in pastel pools, its flame calmly centered. Monreal’s signature style—a dialogue between classical painting and digital realism—aligns seamlessly with
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EC Magazines | Manila Edition 2025
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