institutions and non-governmental organizations), veers towards essentialism. This shift is marked by transitioning from advocating for the rights of racial minorities suffering discrimination based on race and colour to focusing on gender and sexual minorities, rejecting the traditional nuclear family as an ideal societal model, and treating any sexual inclination as natural and ethical. This study aims to analyse the concepts and foundations of the "wokeness" ideology as a specific type of "consciousness of discrimination" practiced by the contemporary "social justice" movement. It delineates the principles and strategies of this movement, which increasingly prioritise critical theory and authoritarianism over values, identities and national references. This is notably manifested by linking "wokeness" to the stream of applied postmodernism, which encompasses intersectional feminism, radical leftism, as well as a new wave of gender identity politics and the third wave of intersectional anti-racism, all while focusing on the global social agenda of "wokeness" ideology aimed at deepening the crisis of values and displacing cultural and religious references. Keywords: wokeism ideology, cultural war, cancel culture, leftist totalitarianism, religion of Western elites.
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