V ol . 34, N o . 6 JULY 2025
“Where Healthcare Marketers Connect”
LIVING IN THE DIGITAL WORLD PART 2
Erica Armstrong Formedics Gina Bennicasa Conexiant David Horowitz TriStar Event Media Natalie Natoli
Healio Strategic Solutions Nicole Peddicord (Dolch) RXNT Eileen Rodríguez The Curry Rockefeller Group, LLC Karima Sharif-Ali Doceree
RXNT is an ambulatory healthtech pioneer that empowers healthcare practices and organizations to succeed and scale through innovative, data-backed, AI-powered clinical and practice management software. Since 1999, medical professionals across all 50 states have trusted RXNT to achieve better clinical, financial, and operational results.
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Targeted Point of Care (POC) message placement for efficacy, impact, and results Make your mark by targe ting specific se ctions of our EHR platform based on the POC journey with the patient.
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W elcome to Part 2 of our Digital Trends issue! I hope everyone is having a wonderful summer, enjoying some well-deserved relaxation with family and friends. I recently attended a beautiful wedding at Notre Dame, in South Bend, Indiana, and next on the agenda is a trip to Minneapolis, Minnesota. Maddie is moving there for her second rotation year with Caterpillar. She made so many great friends in North Carolina, so leaving is bittersweet. Dear Healthcare Marketer,
PUBLISHER Nancy A. Leonard P.O. Box 64 Verona, NJ 07044 973-420-1192 naleonard@HMExchange.com ASSISTANT TO THE PUBLISHER Laura Dingman 973-420-1192 laura@HMExchange.com ART DIRECTOR (Ad Submissions) James J. Ticchio jim@directm.com EDITOR (Editorial Submissions) Elise Daly Parker 973-919-1067 editorial@HMExchange.com SOCIAL MEDIA COORDINATOR Katie Leonard
I’m especially grateful for the people in the industry who helped her find great restaurants, fun activities, and a good place to live. Thankfully, we have family in Minneapolis, which gives me peace of mind. I’ve already told Maddie we’ll need to plan plenty of long weekends in the winter visiting family in Florida so she can escape the cold. I’m incredibly proud of her. At 23 years old, she’s killing it. There are a lot of moving parts when relocating out of state. Katie and I will join her in Minneapolis for the Fourth of July weekend. We’ve been using ChatGPT to plan activities and find restaurants. It’s been such a helpful tool! Honestly, I use ChatGPT at least twice a day for all kinds of things: comparing information on gubernatorial candidates, writing poems for friends’ birthdays, and exploring investment questions. Later in July, I’ll be heading to Maine to celebrate some friends’ birthdays. I love being able to ask AI for something like, “Give me an itinerary for three days in Maine.” It’s so convenient! We know we’ve only just begun. The other day, I was watching a show about AI and the future of robotics. It made me wonder, Could robots be caring for us in our old age someday? It’s a fascinating – and slightly surreal – thought. Yet the research and ongoing advances point to robots assisting older people with companionship, independence, and health monitoring, which is already being done through AI! In this issue, you’ll find plenty of insights into how people are using and enjoying all things digital, both personally and professionally. Eileen Rodríguez (The Curry Rockefeller Group, LLC) shares her favorite podcast for leadership tips. Gina Bennicasa (Conexiant) tells of her top-choice series and online restaurant group. Natalie Natoli (Healio Strategic Solutions) has found a helpful online space as she navigates her home’s overhaul. Karima Sharif-Ali (Docer- ee) has something for crime/mob story-lovers. Erica Armstrong (Formedics) has a podcast she’s looked forward to every week for almost 10 years. David Horowitz (TriStar Event Media), in a bit of a departure from digital, shares his journey to preparing his living room for an underwa- ter space (though I bet he’s gone online to gather info). And thanks this month to Nicole Ped- dicord (Dolch) (RXNT) for participating in our Personal Exchange . Nicole is the winner of the 2025 AMM Nexus Rising Star Sales Rep of the Year Award, and Todd Eberhart (Impiricus) won the 2025 AMM Nexus Sales Rep of the Year Award. Congratulations to them both! To gather our Living in a Digital World information and insights, we offered respondents both a multiple-choice survey and a host of open-ended questions. You’ll find the results on the following pages. I’m sure you’ll discover something new to enjoy, learn, or explore through the answers to people’s favorite social media platforms, websites, apps, podcasts, series, and online groups. And, in keeping with the hot topic of AI, plenty of tips and ideas are shared on how to use this digital tool in our personal and professional lives. The future is here…and we can find ways together to use it to make the world a better place! Next month, we’ll have an issue filled with fun ways to relax, unwind, dine, and make the most of our leisure time.
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Copyright ©2025 HEALTHCARE MARKETER’S EXCHANGE. All rights reserved. Address all correspondence to HEALTHCARE MARKETER’S EXCHANGE, LLC, P.O. Box 64, Verona, NJ 07044. The opinions expressed are those of the authors and do not necessarily reflect the views or opinions of the publisher, HEALTHCARE MARKETER’S EXCHANGE. Available by subscription: $36 for 12 issues. Individual copies available at $4 each. Phone: 973-420- 1192. Email: contact@hmexchange.com.
Happy Summer,
P. S. Check out the golf outing to support donations for Sarcoidosis in memory of Gene Conselyea on page 4.
WHY WORK HERE? We’d love to hear from employees and employers!
Send your submissions to Nancy at NALeonard@HMExchange.com or call 973-420-1192 to discuss. *One winner will be chosen in a random drawing. Kids and Family • Photos • Parenting Tips – work balance, navigating college, nutrition, discipline • Family trips • Bragging rights – stories, kids’ accomplishments • Kids’ quotables • Embarrassing and funny moments • Reflections on being a parent • Kids’ mental health • Genealogy stories • Have your passions become your kids’ too? You Could Win a $100 DoorDash Gift Card!* Tell Us About Your
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Send your submissions to Nancy at NALeonard@HMExchange.com or call 973-420-1192 to discuss.
Send press releases to: news@hmexchange.com ANNOUNCEMENTS
Initiative has announced the appointments of Kellie Spratt as Managing Director and Molly Powers as Associate Director, Communications Design. Inizio Evoke has announced the appointment of Nick Valego ( nick.valego@ gmail.com) as Associate Director, Brand Strategy, and the promotion of Meagan Dollard to Paid Social Media Director. Klick has announced the appointment of Andrea Spatola as Associate Director, Media Strategy and Planning. MDCalc has announced the appointment of Jacqueline Lynch as Senior Manager, Client Success. Merck has announced the appointment of Jay (Gaurav) Gandotra as Director, Global Oncology Marketing, Thoracic Malignancies. Pfizer has announced the appointment of Blair Burke Littel as ELREXFIO U.S. Marketing Team Lead. Phreesia Network Solutions has announced the promotion of Alexa Mazzilli to Client Experience Manager. Publicis Health Media has announced the appointments of Sonia Finch as Senior Associate, Partner Direct; Caity (Meixner) Stigliano as Director, Strategy and Activation; Rose Egan and Devon Jones (Reed) as Supervisors, Strategy; Gianna Flocco as Paid Search Manager; Rich Newell (Rich.Newell@publicishealthmedia.com) as Strategy Supervisor; and Tiffany Hill (Tiffany.Hill@publicishealthmedia.com ) as Supervisor. SSCG Media Group has announced the appointment of Sydney Cardoza as Supervisor, Biddable Media. Syneos Health has announced the appointment of Chris Tuleya as Executive Vice President, Media Intelligence and Innovation. TBWA\WorldHealth has announced the appointment of Tracy Martin as Vice President, Account Director. VML Health has announced the appointment of Rebecca Greenberg as Chief Client Officer. She can be reached at rebecca.greenberg@vml.com. Wildtype Health has announced the appointment of Michael Norkin as Executive Director, Brand and Content Strategy. NEW&NOTEWORTHY awards • mergers • approvals Bloc has named Peggy Dougherty Marcus, CMP , Founder, Healthcare Businesswomen’s Association , to their inaugural BLOC100 list – recognizing 100 women of color and their allies driving meaningful impact across biopharma, healthcare, and the life sciences. WPP Media (formerly GroupM ) has launched as a fully integrated, AI-powered media company. Connected by WPP Open, WPP Media unites media, data, and production capabilities to deliver creative personalization at scale for advertisers.
onward&upward promotions • additions Abbott has announced the appointment of Jeanette Stafford as General Manager, U.S. Products – Toxicology. Boehringer Ingelheim has announced the appointment of Travis Cloud as Brand Lead, Oncology Marketing. Butler/Till has announced the appointment of Michelle Roe as Manager, Strategy and Partnerships. CMI Media Group has announced the appointments of Jillian Bain as Director, Engagement Strategy; Mary Ilardi ( Milardi@cmimediagroup. com ) as Associate Director, Engagement Strategy; Rodney N’guessan as Analyst, Paid Social; and William Koziel as Engagement Planner. Promoted at the company were Amanda Preto ( apreto@cmimediagroup. com ) to Senior Vice President; Kristina Testa to Engagement Planner; Estefania Elizondo and Xena Maganas to Supervisors, Paid Social; Paige Brown (Pbrown@cmimediagroup.com) to Supervisor, Engagement Planning; and Chase Dalessandro to Associate Director, Paid Social. ConcentricLife has announced the appointment of Joey Hanson as Senior Vice President, Account Director. He can be reached at Joseph.Hanson@ concentric.life. Digitas Health has announced the appointments of Elle McComsey (elle. mccomsey@digitashealth.com) as Chief Strategy Officer and Melissa Kent as Group Account Supervisor. EVERSANA INTOUCH has announced the appointment of Kevin Sergo as Vice President, Group Account Director. Ferring Pharmaceuticals has announced the appointment of Paul Douglas Barchitta III as Manager, Strategic Engagement Marketing, Uro-Oncology. Formedics has announced the appointment of Dino Marsella as Vice President, Sales, Team Lead. Greater Than One has announced the appointment of Allison Raplee as Vice President, Media. Havas Health Network has announced the appointment of Katie Meyler as Executive Vice President, Operations. She can be reached at kameyler@ gmail.com. Havas Lynx New York has announced the appointment of David J. Pflug, Esq ., as Managing Director. He can be reached at David.pflug@havas. com. Heartbeat has announced the appointment of Tracy McAteer as Group Account Director. Impiricus has announced the appointment of Duffy Hutchinson as Vice President of Strategic Partnerships. He can be reached at duffy. hutchinson@impiricus.com.
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SURVEY RESULTS
Chart Title
Chart Title
Which of the following do you subscribe to? Series1
What social media platforms do you use regularly? Series1
80%
Netflix Amazon Prime
80%
LinkedIn Instagram
52%
72%
48%
Apple TV+
58%
YouTube
47%
Max YouTube TV
50%
TikTok WhatsApp
33%
22%
26%
Disney Hulu
22%
Snapchat
23%
20%
Reddit X (Formerly Twitter)
11%
Peacock
18%
11%
Paramount+
17%
Chart Title
Vimeo
8%
5% Chart Title
Have you pulled the plug on regular cable TV? Series1
If you have a wearable device(s), which do you own? Series1
Yes
54%
Smartwatch (e.g. Apple Watch, Samsung Galaxy Watch)
82%
No
46%
Fitness Tracker (e.g. Fitbit, Garmin)
31%
How much time do you spend on social media per day? Chart Title Series1
Smart Ring (e.g. Oura) Smart Glasses (e.g. Ray- an Meta, Google Glasses)
17%
3%
11% Chart Title
Other
3+ hours
49 %
How often do you post content on social media? Series1
1-2 hours
30%
30 min - 1 hour
Rarely/Never
16%
17%
A few times a month
Less than 30 minutes
23%
5%
A few times a week
35%
Do you have a designated workday that is free of meetings? Chart Title Series1
Daily
25%
Has your company recently initiated a return to office policy? Chart Title Series1
Yes
68%
No
32%
No, fully remote
17%
Chart Title
Yes, returned 2-3 days a week
35%
How often do you check your LinkedIn? Series1
Yes, returned full - time
48%
Chart Title
Once a day
45%
Have you had your identity stolen? Series1
A f ew times a week
34%
Hourly
16%
Yes
15%
Rarely/Never
5%
No
85%
How would you rate the overall level of AI adoption within your company on a scale of 1 to 5 (1 being minimal, 5 being extensive)? Chart Title Series1
How is your company addressing the need for training and skill development in AI for employees? Chart Title Series1
Offering in-house AI training programs
67%
Hosting AI workshops and seminars
62%
Providing access to online AI courses and certifications Integrating AI training into onboarding and professional development Encouraging employees to pursue external AI training with reimbursement No formal AI training programs currently in place
Inte Pr
60%
1
16%
37%
2
7%
Encour
26%
3
15%
5 4
21%
43%
19%
Other
3%
6 THE EXCHANGE
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There’s a Reef in My Living Room! by D avid H orowitz
I ’ve always been drawn to the reef. Since I was a kid, my “happy place” has been the ocean, particularly the warm, vibrant, and colorful allure of coral reefs. The ocean is our origin. We’re made mostly of saltwater. So, in many ways, the reef feels like our ancestral home. When I graduated from Syracuse University, I convinced
AN UNFOLDING SEASCAPE Installing, curating, and maintaining a living reef tank combines technology, pet ownership, and a love for nature into one glass box in my living room. We just installed it this week, and my kids are excited to help out. Choosing the correct inhabitants is more complicated than it might
seem at first. The goal is to get the most interesting species. However, they all have to get along. So, you have to pick and choose wisely to avoid conflicts. In addition, the corals in the tank are living creatures as well, so you must ensure you don’t introduce a species that might nibble away at the coral. As the tank cycles and becomes a safe haven for my new pets, I look forward to intro- ducing a diverse array of corals, tropical fish, and helpful inverte- brates that will contribute to the
my parents to support my deci- sion to attend “graduate school” at Hall’s Diving Center and Career Institute. I spent six weeks in Marathon Key, Florida, com- pleting the curriculum to become a certified SCUBA instructor. During my 20s, I dedicated a sig- nificant amount of time to train- ing and introducing new divers to my happy place. PROMISES AND PIVOTS However, we all must grow up eventually! Over the past 20 years, I’ve immersed myself in medical publishing back home
Follow along if you’d like to see the new inhabitants in my living room.
tank’s health. If you’re interested in following along with updates and seeing pictures of the progress, please reach out. Stay tuned for the upcoming coral colors and marine- life adventures!
on Long Island. I promised myself that when I found the next chapter in my career, I would finally treat myself to something I’ve always dreamed of – a coral reef in my living room. I’m happy to say that time has come! I was spurred on in March when I found my next chapter and pivoted my career direction to join TriStar Event Media. Many of you may know TriStar for its 20-plus-year tenure as a valued partner to numerous medical societies and asso- ciations in healthcare. I am excited to embark on this new adventure in my career…and in my living room.
David Horowitz is Vice President, Sales and Strategic Growth, TriStar Event Media. He can be reached at dhorowitz@tristarpub.com, 913-491- 4200 (o), or 631-974-5455 (d).
Executive Leadership Listening by E ileen R odríguez
THE LOOK & SOUND OF LEADERSHIP essentialcomm.com/podcast W ith TV and phone screens competing for my idle time on rainy weekends, I often choose to listen to The Look & Sound of Leadership Podcast for executive
erful feedback. The host, Tom Henschel, provides exam- ples of issues and potential solutions in episodes under 10 minutes long.
Eileen Rodríguez , CMPP, is Senior Director, Proj- ect Management, The Curry Rockefeller Group, LLC, a Citrus Health Group Company. She can be reached at eileen.rodriguez@citrushealthgroup.com and 914-325-2168.
coa ch i ng tips I can use in my work life, such as giving pow-
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Family Biz and Foodie by G ina B ennicasa RUNNING POINT WITH KATE HUDSON Netflix
Creating and Collabing by N atalie N atoli
HOME DESIGN AND DÉCOR www.facebook.com/homedesignanddecor68
M y husband and I bought our home in 2018. It was built in the 1960s and everything was original, including the pink rug that lined the staircase. Thinking this was our beginner home, we did just enough work on the home to get by. However, as the years have gone by (and as interest rates have increased),
I am loving it! Kate’s character is an LA exec- utive who is unexpectedly appointed head of
the family business, which happens to be The Waves – a popular fictional bas- ketball team. Kate is witty, charming, and relatable. She is the only sister in a family of all brothers (who are all so dif- ferent!), and she is a female navigating the challenges of managing a professional
we have decided to commit and make this our forever home. With this, comes major renova- tions and redecorating – all of which I personally find to be a bit overwhelming. I found this creative, collab- orative, and honest group on Facebook called Home Design and Decor to start searching for
basketball team. When she takes over the fran- chise, people do not believe in her, but she proves everyone wrong. This series is loosely based on the real-life experiences of Jeanie Buss who is the President of the Los Angeles Lakers. Chet Hanks is in it – Tom Hank’s son! He’s GREAT! TRI-STATE RESTAURANT CLUB www.facebook.com/groups/407041462788070 This private group on Facebook serves as a plat- form for food enthusiasts to exchange recommen- dations, reviews, and updates about restaurants in the Tri-State area. I love being
ideas, stalking out what others have done, and asking for advice while I’m in the beginning planning stages of my home’s overhaul. Members will go as far as 3D rendering an idea for someone. Even better – when projects are done, people share the end results. It’s been a great community to be a part of and I’m excited to continue to lean into it during my process!
Natalie Natoli is Senior Director, Agency Partnerships, Healio Strategic Solutions. She can be reached at nnatoli@ healiohss.com and 609-217-6803.
in the know about a new restaurant open- ing or where the latest hot spot is and what the best dishes
Crime Family by K arima S harif -A li
MOBLAND (SERIES) Paramount+
I love a crime/mob drama, like The Godfather or Goodfellas . Mobland is a series that gives that energy but on the other side of the pond. It has crime, drama, and just great storytell- ing of a family dynamic.
are on the menu. Because of this group, I learned that Sunrise Diner in Wantagh, New York, by my house, does Chicken Pot Pie Night on Thursdays. Of course, once we learned that, we had to go and get a chicken pot pie! (It was very good.)
Karima Sharif-Ali is Senior Vice President, Strategic Accounts, Doceree. She can be reached at 267-701-9012 and karima.sharif@doceree.com.
Gina Bennicasa , Advertising Sales, Conexiant. She can be reached at Gina.Bennicasa@conexiant.com and 917-414-5038.
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A Listen for Life by E rica A rmstrong
GIRLS GOTTA EAT girlsgottaeat.com/listen M y favorite podcast is Girls Gotta Eat! I’ve been listening for nearly a decade, and it’s been a sta- ple in my weekly routine. Every Monday, Ashley and Rayna – two best friends, one a comedian and the other a food blogger – deliver a perfect blend of humor, honesty, and unfiltered conversation. They dive into everything from relationships and sex to money and plastic surgery, with no topic off-limits. Plus, they bring in experts from all walks of life to add even more depth to their discussions. Recently, Ashley and Rayna introduced The Snack, a bite-sized Thursday episode focused on pop culture that keeps the laughs and insights coming. Their chem- istry is electric, making you feel like you’re right there
with them – laughing, learning, and living your best life. This podcast has seen me through heartbreaks and some of my hap- piest moments. In a world that can be over- whelming, I love know- ing I have something to look forward to every Monday!
Erica Armstrong is Director of Sales, Formedics. She can be reached at Erica.armstrong@formedics.com and 610-864-4530.
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SURVEY RESULTS The results of our Living in the Digital World are in. Read on to find out about respondents’ favorite* social media platforms, websites, apps, podcasts, series, online groups, and AI usage, both personally and professionally.
What social media platform is your favorite and why?
What is your favorite podcast and why? (Professional and/or Personal) If you’re listening to podcasts, join the 158 million lis- teners in the U.S. (March 2025). Here are some favorites from our colleagues. Call Her Daddy is a favorite because nothing is off limits and there are great interviews and interesting guests. Giggly Squad is hilarious and relatable. Girls Gotta Eat is a comedic take on dat- ing, sex, and relationships. The Joe Rogan Experience peaks intellectual curiosity on a variety of topics, inter- view-style. Kidnuz provides concise news content. The Big Fib provides fun ways to spot fake news. The anchors of Limited Culture share their understand- ing and perception of literature, film, music, and various cultural works through relaxed and interesting dialogues. Masters of Scale offers tech leadership insights, while The Mom Hour delivers time-efficient parenting strategies. Brian Alfred hosts Sound & Vision , where lively conversations focus on the latest developments and trends in the fields of technology, daily life, and business. Murder is about, well, murder, aka, true crime. New Heights is “national treasures” Travis and Jason Kelce’s podcast. Shawn Ryan hosts great guests and is insightful and unbiased. Smartless delivers funny and authentic conversations with Jason Bateman, Shawn Hayes, and Will Arnett. TableGroup with Patrick Lencioni offers great advice and discussions on leadership that helps its listeners
Instagram comes in as a top choice for favorite media platforms. People find this platform is a great way to con- nect with family and friends. Respondents find it easy to watch and scroll, quick to use, fun, and entertaining with particular mention of the reel function. Among the com- ments…“I use it to follow places and events,” “It doesn’t have political ads,” and “…an algorithm that easily adapts to new interests without removing the old.” TikTok comes in second as a platform fave for entertainment, searching, informa- tion gathering, world updates, and learning something new every day. On a specific note, TikTok has been found to be helpful for hacks, recipes, workouts. As one person put it, “the algorithm speaks to my soul.” Reddit is the third social media platform favorite because users can find content and discussion on a wide variety of topics, from real-time news and industry trends to new neighborhood bars and restaurants and super niche topics. Users find Reddit engaging, honest, and anonymous (if you choose to be). LinkedIn is the fourth favorite, offering both profes- sional and personal connection and updates. The content is
considered trusted, valu- able, and insightful. And one respondent remarked it “doesn’t have people fighting over politics.” Facebook is still pop- ular. From friends and family feeds to private groups centered around school groups, sports schedules, and PTAs, Facebook continues to be
improve management skills. The Curbsiders fea- tures in-depth discussion on internal medicine. The Daily from The New York Times selects the most important global news events for in-depth
reporting and interpretation. The HBR IdeaCast of Harvard Business Review invites renowned corporate executives, business scholars, etc., as guests to discuss topics such as leadership enhancement and marketing strategies. Work Life With Adam Grant is a podcast with host Grant – an organizational psychologist – dedicated to making work more meaningful. Also recommended Crime Junkie, Limetown, Matt and Shane’s Secret Podcast, The Mel Robbins Podcast, Morbid, Serial, The Telepathy Tapes, The Toast , and We Need 2 Talk.
a top way of growing community and staying informed. YouTube ties with Facebook, specifically for educational content and entertainment. Twitter comes in next for news, short content, entertain- ment with opportunities for interaction. Pinterest is noted as a “happy place.” And WhatsApp is tied with Pinterest as a favorite for convenient messaging and fun use of stickers.
*Note respondents’ favorites differ from respondents’ regular use as seen in the chart on page 6.
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What is your favorite website? (Professional and/or Personal) • US Weekly
What is your favorite app and why? TikTok is the favored app among our respondents for a diverse array of short-form video content, endless dog videos, laughs, learning, and entertain- ment. Plus, users can easily create their own content. Instagram is next in line for the same kind of content TikTok
• ESPN • The New York Times • Facebook • Yahoo News • YouTube
• Dribbble • Pinterest • Leonardo AI • Delta Skymiles • Yelp • Coursera • Wayfair • Goodreads • JetPunk
• Google • Reddit
offers, visual storytelling, and a way to display your work and communicate with peers. It’s Reddit for details on spe- cific topics. WorkPlaceChat supports video conferencing and col- laboration to improve team productivity, and helps team
• LinkedIn • Amazon • ChatGPT What is your favorite series you’re currently binging? • The Attack • Bojack Horseman • Breaking Bad • Daredevil: Born Again • Eat Run Love • Full Swing • Game of Thrones • How I Met Your Mother • Running Point • Severance • Shrinking
members connect anytime, anywhere to quickly share documents, photos, and videos. Sublime has a reputation for being the “most sexy editor in his- tory” with rich plugins and a refreshing interface. Tl;dv focuses on video content summaries. LinkedIn connects and helps
• Slow Horses • Solo Leveling • Summer House • Survival of the Thickest • The Big Bang Theory
you share thought leadership. Resume- Builder can help you create a profes- sional resume that can be customized for different jobs and industries. ChatGPT can condense a long article into a few key points for quick reading. Notion AI is good for taking notes and organizing thoughts, even summariz- ing rough notes. MyChart can help you stay on top of all healthcare planning and data in one place. It’s still Pinterest for collecting ideas and images. Spo- tify will keep you connected to audiobooks, music, and
• Jack Reacher • Love Is Blind • Mobland • Nobody Wants This • One Piece • Paradise • Prison Break • Queer Eye • The Four Seasons
• The Good Doctor • The Night Agent • The Office • The Outer Banks • The Rookie • You
• White Lotus • Yellowjackets • Zero Day What online groups do you follow or engage in? • American Cheese • Barstool • Basketball • BWG Connect
podcasts. Enjoy IMDb for all things actors and films. Face- book is good for scrolling updates. Viber is a recom- mended messaging app. Goo-
• Learning Communication • Lots of Mommies Groups! • Moneymaking • NYC School Parents • Peloton Fitness Circles • Photography Enthusiasts Exchange • Rare Disease Patient • Reality TV Show Groups: Teen Mom, Traitors, Below Deck • ReefKeepers • Rare Medical Issue • Creative, Industry, and Gaming • Softball Groups for Kids Teams • The Breasties • TikTok • Tri-State Restaurant Club
gle Earth is fun for families to explore travel. Waze may help you get there quicker on lesser-known roads. Weight Watchers has trackers, recipes, and tools to keep you on
• Doctors on Facebook • Medical Professionals Network • Dupixent Support • Neighborhood Facebook • Fashion Streak • Gaming • GitHub • Gourmet • Hiking Groups Around Where I Live • Hobby • Home Renovations • International Union for Conservation of Nature • Investment
track. Canva can help you cre- ate quickly. Peloton has been deemed essential for work-life balance, integrating high-intensi- ty workouts with meditation, lea- derboards for motivation during
business trips, and on-demand classes that fit unpredictable tech exec schedules. And there’s Candy Crush for a little relaxing fun. Also mentioned as favorite apps – Google Chat, Goo- gle Home, Opera Mini, X, DeepSeek, YouTube, and Wunderground.
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SURVEY RESULTS AI Use – Personal and Professional
Writing, communicating, editing, processing, organizing, gaining knowledge, designing, homework, social posting, efficiency, planning travel, kids’ activities, recipes…The list goes on. Artificial Intelligence (AI) has been steadily gaining popularity to increase efficiency and productivity and find answers quickly. Nearly all Americans use at least one AI-enabled product weekly, reports Gallup. And around 78% of companies worldwide use AI in their business, according to Hostinger.
Have you used AI-powered tools in your personal life? If so, how? (e.g., ChatGPT, Midjourney, DALL-E, Microsoft Copilot) • When I encounter a bottleneck in writing an article, I will describe it – the theme of the article, the general style, and some ideas I already have. For example, if I want to write an essay about travel, I will tell AI the places I have been and the scenes I am impressed with, and it will gen- erate some novel writing ideas and paragraph frames for me. It also points out inappropriate expressions and offers more authentic ones. • I use ChatGPT
• I use ChatGPT to obtain various kinds of knowledge, such as answering commonsense questions in daily life. And Microsoft Copilot is widely used in office scenarios and also has applications in personal life. • I use ChatGPT whenever I have obscure questions that have no response on Google. • Personalized learning AI can be based on the student’s learning progress, ability level, learning style, and other factors. • Help with kids’ homework and also professional use of assisting with content creation. • Q&A: When you encounter a variety of questions in your life, such as details of historical events, explanations of scientific principles, solutions to technical problems, etc., you can ask ChatGPT for quick answers and relevant knowledge. • I use it to answer various knowledge questions, such as the details of historical events, the explanation of scien- tific concepts, and the solution of mathematical prob- lems. It will also help summarize the main points of an
when I need to process my men- tal roadblocks. It acts as my temporary ther- apist to help me engage my inner thoughts better.
article, analyze the meaning of the work, and assist the learn- ing process. • Smart home con- trol - adjust the air conditioner temperature and play music. • ChatGPT – I use
• I used ChatGPT when I was in college for classes and projects. We would ask it for ideas when I took an AI in Marketing class and its answer was what we based the project on. • Writing assistance: For example, when writing a paper, first ask ChatGPT about the research ideas, relevant theo- ries, and views of a certain topic, and then let it help. • Daily communication assistance: When you don’t know how to reply to others’ messages or want to make your expressions clearer and more literate, you can input rel- evant situations and general ideas into ChatGPT and let it help organize language. For example, replying to work cooperation invitations, life gathering invitations, etc. • I create memes for social posts, birthday texts to family. ChatGPT is my constant companion. I use Copilot at work. • Edit resume. • Proofreading important emails, help making my thoughts more concise, recipes. • To write speeches (Shhh!). • I use these tools to help with writing formal letters (e.g., rent negotiation), researching best services (which new phone to get, what Internet provider to use). It helps me to simply review many options in areas I’m not familiar with.
it for everything! Recipes, travel plans, directions, letter writing – it composes my thoughts into something that makes sense. • I use DALL-E for creative inspiration, such as generating visuals for personal projects. • Yes, ChatGPT for creating kid-friendly science project guides and Notion AI for optimizing family schedules/ school event planning. • Use MidJourney to design custom birthday party themes, saving 5+ weekly hours. • Midjourney for art and visualizations, DALL-E mostly inside ChatGPT. I use them to organize travel plans, read and save recipes, improve writing skills, suggest ideas for personal events, look up medical things, suggest jokes for kids.
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JULY 2025
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LIVING IN THE DIGITAL WORLD
SURVEY RESULTS
Can you provide examples of specific use cases where AI technologies have been successfully implemented in your company? • We are piloting multiple AI solutions, including Gen AI, internally - AZGPT, Jasper, Firefly, Copilot, and others. • Analyze users’ interest preferences based on their behav- ioral data, such as browsing history, likes, and comments, and provide users with accurate and personalized con- tent recommendations to increase user stickiness and usage duration. • Through the AI-driven recommendation system, large retail enterprises can provide personalized product rec- ommendations for customers according to their personal
• We use a thing called Notebook to document processes in case the lead is out of office. • In the manufacturing process, we use AI visual inspection technology. The AI system is trained by a large amount of labeled product image data to accurately identify scratch- es and other defects on the surface of the product. • Large scale investments and a proprietary AI tool. • Ad trafficking and machine learning for data analysis. • Finding efficiencies in tasks, improving quality and speed of work deliverables, freeing time for people to do what they consider high-value, high-skill work. • Integrated into Teams. • For recruitment. • We have incorporated Microsoft’s tools into our day- to-day. Copilot for example helps with note-taking and meeting recaps in a matter of minutes. It’s such an easy and helpful way to be able to reference items discussed, next steps, timelines, etc. • The chatbot on the website or app of the e-commerce company can automatically answer common questions, product information, order status inquiry, logistics track- ing, etc. It can quickly respond to customers year-round, improving customer satisfaction. • Deployed AI resource allocator cutting cloud waste 20% ($7M saved). AI chatbots handle 65% tier-1 queries via Azure NLP with 90-second responses. Led both projects aligning with 2024 vendor strategies.
preferences, purchase his- tory, and real- time behavior. • I use our pro-
prietary AI tools to help flush out met- ric reporting slides to help populate key headlines and keep our details/notes concise.
• In our company, AI technology has been successfully used in customer service. We built an intelligent customer ser- vice chatbot that uses natural language processing (NLP) technology to understand customer inquiries. • ShadowBot RPA integrates Robotic Process Automation (RPA) and AI technologies to create a “smart assistant” tool matrix. In the e-commerce field, during major e-com- merce promotions, robots undertake massive data collec- tion and analysis tasks. • We have an Omnicom AI tool set up to utilize all the sources. • Proofing RFPs and helping craft messaging. • Development and Integration: Integrate the API into your own applications, websites, or other projects. Send requests and receive responses through code to achieve the interactive function with ChatGPT. • The only AI use is for writing captions for advertisements on social media. • Yes we use AI for art generation, operational efficiency (Copilot). I have Copilot help with my calendar, and we use it for messaging testing and improvement - our copy- writers use our custom AI platform daily. • Mainly using thinkspot on top of our big query datasets to use their National Library of Medicine (NLM) to identi- fy insights faster. • We’re encouraged to use AI where it can benefit/speed up our jobs but not replace original thought.
• We are using AI to organize our research, answer questions about research, get an email digest, better manage time, and to create campaign art for concepting, to get ideas for social posts, to rewrite or edit copy, to help manage finan- cials, and more. • Use it in advertising design, product pack-
aging design, poster production, etc., to quickly generate creative visual materials, save design time, and cost. For example, product promotion posters on e-commerce platforms generate unique background images through these tools. • ChatGPT helps develop stronger marketing emails. • Thinkspot, ChatGPT, Grok - use them mostly to overlay my datasets for quicker insights. • Gemini to help craft more professional communications. • For seminar drafting.
JULY 2025
THE EXCHANGE 13
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PERSONAL EXCHANGE
Nicole Peddicord (Dolch)
“Don’t get so busy making a living that you forget to make a life.” — Dolly Parton
Birthplace: Annapolis, Maryland Children: Sophia and Madison Job Title: Account Director at RXNT Years in Industry: 7 years
WHO IS YOUR MENTOR AND HOW DID HE/SHE IMPACT YOU? My parents. My dad taught me that hard work always pays off and that a positive mindset goes such a long way. My mom taught me the importance of patience. WHAT WOULD BE THE TITLE OF YOUR LIFE? Everything happens for a reason. That’s the biggest lesson I’ve learned in this lifetime. HOW DID YOU GET STARTED IN THE INDUSTRY?
WHO DO YOU MOST ADMIRE FOR THEIR HUMANITARIAN OR CHARITABLE EFFORTS? Princess Diana. Specifically, all the work she’s done to help chil- dren in need all over the world. WHAT DID YOU WANT TO BE WHEN YOU WERE A KID? A lawyer.
WHAT IS SOMETHING YOUR FRIENDS/ COLLEAGUES DON’T KNOW ABOUT YOU? I love to read books. DO YOU HAVE ANY PETS? I don’t have any pets myself, but I love ani- mals of all kinds and have plenty of furry niec- es and nephews to love on. IF YOU COULD HAVE LUNCH WITH ANY PERSON, LIVING OR DEAD (OTHER THAN A RELATIVE), WHO WOULD IT BE?
Our Executive Vice President, John Malam- phy, took a chance on me seven-plus years ago. He taught me everything there is to know about this industry. WHAT THREE ADJECTIVES BEST DESCRIBE YOU? Resilient, loyal, and kind. WHAT WOULD YOU LIKE TO LEARN TO DO? Play the piano and learn a new language. WHAT WOULD YOU DO OR BUY IF YOU WON THE LOTTERY?
Any successful person, whether their success be in business or lifestyle. I’d love to hear about their road to success and how I can apply that to my own personal goals in life. IF YOU COULD SEE ANYONE IN CONCERT, WHO WOULD IT BE? The original Queen or any country artist, famous or not. Live music speaks to my soul. HOW DO YOU STAY FIT? Embrace the outdoors. Hiking, swimming, and golfing in the summer. Ice skating in the winter. WHAT ARE TWO THINGS ON YOUR BUCKET LIST? I would love to see all seven continents and write a book or memoir. WHAT IS YOUR MOST MEMORABLE BIRTHDAY? One year for my birthday, I flew to Miami to watch the Balti- more Ravens play the Miami Dolphins. Half of my family live in Florida, but are originally from Baltimore, so naturally a bunch of us went to the game decked out in our purple gear to watch our team win! We then celebrated with a night out in South Beach.
Ice-skating at our local rink with my two daughters, Sophia and Madison.
Pay off any debt and travel the world with loved ones. WHAT WOULD YOU TELL YOUR YOUNGER SELF? Trust your intuition, follow your heart, and always stay humble. WHAT ONE LITTLE THING ALWAYS MAKES YOU HAPPY, OTHER THAN YOUR FAMILY? A good meal. WHAT IS YOUR PET PEEVE? Liars. WHAT IS ONE THING YOU CAN’T LIVE WITHOUT? My kids and family. WHAT DO YOU KNOW FOR SURE? Tomorrow is never guaranteed and love conquers all. IF YOU COULD WORK DOING ANYTHING IN THE WORLD, REGARDLESS OF THE INCOME, WHAT WOULD YOU DO? Anything connected to sports. I would love the opportunity to be in the presence of and/or meet the talented athletes of our time. WHAT IS YOUR FAVORITE VACATION SPOT? Jamaica. The culture is so inspiring. WHAT ARE SOME THINGS ON YOUR WISH LIST WHEN YOU RETIRE? Spend as much time as possible with friends and family.
Nicole Peddicord (Dolch) is Account Director, RXNT. She can be reached at 410-507-9460 or nicolep@rxnt.com.
14 THE EXCHANGE
JULY 2025
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The Scores Are In! Internal Medicine Physicians have voted and the decision is clear.
Annals of Internal Medicine W April 2025 Volume 178 Number 4 E STABLISHED IN 1927 BY THE A MERICAN C OLLEGE OF P HYSICIANS
O RIGINAL R ESEARCH Potential Clinical and Economic Impacts of Cutbacks in the President ’ s Emergency Plan for AIDS Relief Program in South Africa. A Modeling Analysis Epidemiology of Coronary Atherosclerosis Among People Living With HIV in Uganda. A Cross-Sectional Study E ff ectiveness and Cost-E ff ectiveness of Expanded Targeted Testing and Treatment of Latent Tuberculosis Infection Among the Medicare Population in 2022 Excess Mortality Rate in Black Children Since 1950 in the United States: A 70-Year Population-Based Study of Racial Inequalities Comparison of Initial Arti fi cial Intelligence (AI) and Final Physician Recommendations in AI-Assisted Virtual Urgent Care Visits R EVIEWS Pharmacologic Treatment of Acute Attacks of Episodic Migraine: A Systematic Review and Network Meta-analysis for the American College of Physicians Patients ’ Values and Preferences Regarding the Pharmacologic Treatment of Acute Episodic Migraine. A Rapid Review De-escalating Dual Antiplatelet Therapy to Ticagrelor Mono- therapy in Acute Coronary Syndrome. A Systematic Review and Individual Patient Data Meta-analysis of Randomized Clinical Trials The E ff ect of Severe Sepsis and Septic Shock Management Bundle (SEP-1) Compliance and Implementation on Mortality Among Patients With Sepsis. A Systematic Review Acute Pain Management in People With Opioid Use Disorder. A Systematic Review C LINICAL G UIDELINE Pharmacologic Treatments of Acute Episodic Migraine Headache in Outpatient Settings: A Clinical Guideline From the American College of Physicians B EYOND THE G UIDELINES How Would You Manage This Patient With Decreased Bone Density? Grand Rounds Discussion From Beth Israel Deaconess Medical Center
457
468
479
490
498
507
Annals.org
#1 #1
525
I DEAS AND O PINIONS
588, 590
E DITORIALS
#1 #1
533
592, 594, 596, 598, 600
L ETTERS
602
In the Clinic Epilepsy
ITC49
543
ACP Journal Club
JC37
C OMPLETE C ONTENTS
I-13
558
571
579
Annals of Internal Medicine is the #1 read medical journal for Internal Medicine Physicians.* • 75% of internal medicine physicians receive Annals of Internal Medicine –more than other internal medicine publications. • 59% of internal medicine physicians currently read Annals of Internal Medicine – more than other internal medicine publications.
*Source: Medical/Surgical Media Measurement, 2025, Tables 402 and 404.
Annals of Internal Medicine W April 2025 Volume 178 Number 4 E STABLISHED IN 1927 BY THE A MERICAN C OLLEGE OF P HYSICIANS
O RIGINAL R ESEARCH Potential Clinical and Economic Impacts of Cutbacks in the President ’ s Emergency Plan for AIDS Relief Program in South Africa. A Modeling Analysis Epidemiology of Coronary Atherosclerosis Among People Living With HIV in Uganda. A Cross-Sectional Study E ff ectiveness and Cost-E ff ectiveness of Expanded Targeted Testing and Treatment of Latent Tuberculosis Infection Among the Medicare Population in 2022 Excess Mortality Rate in Black Children Since 1950 in the United States: A 70-Year Population-Based Study of Racial Inequalities Comparison of Initial Arti fi cial Intelligence (AI) and Final Physician Recommendations in AI-Assisted Virtual Urgent Care Visits R EVIEWS Pharmacologic Treatment of Acute Attacks of Episodic Migraine: A Systematic Review and Network Meta-analysis for the American College of Physicians Patients ’ Values and Preferences Regarding the Pharmacologic Treatment of Acute Episodic Migraine. A Rapid Review De-escalating Dual Antiplatelet Therapy to Ticagrelor Mono- therapy in Acute Coronary Syndrome. A Systematic Review and Individual Patient Data Meta-analysis of Randomized Clinical Trials The E ff ect of Severe Sepsis and Septic Shock Management Bundle (SEP-1) Compliance and Implementation on Mortality Among Patients With Sepsis. A Systematic Review Acute Pain Management in People With Opioid Use Disorder. A Systematic Review C LINICAL G UIDELINE Pharmacologic Treatments of Acute Episodic Migraine Headache in Outpatient Settings: A Clinical Guideline From the American College of Physicians B EYOND THE G UIDELINES How Would You Manage This Patient With Decreased Bone Density? Grand Rounds Discussion From Beth Israel Deaconess Medical Center
457
468
479
490
498
507
Annals.org
525
I DEAS AND O PINIONS
588, 590
E DITORIALS
533
592, 594, 596, 598, 600
L ETTERS
602
In the Clinic Epilepsy
ITC49
543
ACP Journal Club
JC37
C OMPLETE C ONTENTS
I-13
558
571
579
Advertise with the journal that internists voted #1. Contact: Kevin A. Bolum , Director, Advertising Sales, at 215-351-2440 or kbolum@acponline.org
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