LIVING IN THE DIGITAL WORLD
SURVEY RESULTS The results of our Living in the Digital World are in. Read on to find out about respondents’ favorite* social media platforms, websites, apps, podcasts, series, online groups, and AI usage, both personally and professionally.
What social media platform is your favorite and why?
What is your favorite podcast and why? (Professional and/or Personal) If you’re listening to podcasts, join the 158 million lis- teners in the U.S. (March 2025). Here are some favorites from our colleagues. Call Her Daddy is a favorite because nothing is off limits and there are great interviews and interesting guests. Giggly Squad is hilarious and relatable. Girls Gotta Eat is a comedic take on dat- ing, sex, and relationships. The Joe Rogan Experience peaks intellectual curiosity on a variety of topics, inter- view-style. Kidnuz provides concise news content. The Big Fib provides fun ways to spot fake news. The anchors of Limited Culture share their understand- ing and perception of literature, film, music, and various cultural works through relaxed and interesting dialogues. Masters of Scale offers tech leadership insights, while The Mom Hour delivers time-efficient parenting strategies. Brian Alfred hosts Sound & Vision , where lively conversations focus on the latest developments and trends in the fields of technology, daily life, and business. Murder is about, well, murder, aka, true crime. New Heights is “national treasures” Travis and Jason Kelce’s podcast. Shawn Ryan hosts great guests and is insightful and unbiased. Smartless delivers funny and authentic conversations with Jason Bateman, Shawn Hayes, and Will Arnett. TableGroup with Patrick Lencioni offers great advice and discussions on leadership that helps its listeners
Instagram comes in as a top choice for favorite media platforms. People find this platform is a great way to con- nect with family and friends. Respondents find it easy to watch and scroll, quick to use, fun, and entertaining with particular mention of the reel function. Among the com- ments…“I use it to follow places and events,” “It doesn’t have political ads,” and “…an algorithm that easily adapts to new interests without removing the old.” TikTok comes in second as a platform fave for entertainment, searching, informa- tion gathering, world updates, and learning something new every day. On a specific note, TikTok has been found to be helpful for hacks, recipes, workouts. As one person put it, “the algorithm speaks to my soul.” Reddit is the third social media platform favorite because users can find content and discussion on a wide variety of topics, from real-time news and industry trends to new neighborhood bars and restaurants and super niche topics. Users find Reddit engaging, honest, and anonymous (if you choose to be). LinkedIn is the fourth favorite, offering both profes- sional and personal connection and updates. The content is
considered trusted, valu- able, and insightful. And one respondent remarked it “doesn’t have people fighting over politics.” Facebook is still pop- ular. From friends and family feeds to private groups centered around school groups, sports schedules, and PTAs, Facebook continues to be
improve management skills. The Curbsiders fea- tures in-depth discussion on internal medicine. The Daily from The New York Times selects the most important global news events for in-depth
reporting and interpretation. The HBR IdeaCast of Harvard Business Review invites renowned corporate executives, business scholars, etc., as guests to discuss topics such as leadership enhancement and marketing strategies. Work Life With Adam Grant is a podcast with host Grant – an organizational psychologist – dedicated to making work more meaningful. Also recommended Crime Junkie, Limetown, Matt and Shane’s Secret Podcast, The Mel Robbins Podcast, Morbid, Serial, The Telepathy Tapes, The Toast , and We Need 2 Talk.
a top way of growing community and staying informed. YouTube ties with Facebook, specifically for educational content and entertainment. Twitter comes in next for news, short content, entertain- ment with opportunities for interaction. Pinterest is noted as a “happy place.” And WhatsApp is tied with Pinterest as a favorite for convenient messaging and fun use of stickers.
*Note respondents’ favorites differ from respondents’ regular use as seen in the chart on page 6.
10 THE EXCHANGE
JULY 2025
www.HMExchange.com
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