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Initiative has announced the appointments of Kellie Spratt as Managing Director and Molly Powers as Associate Director, Communications Design. Inizio Evoke has announced the appointment of Nick Valego ( nick.valego@ gmail.com) as Associate Director, Brand Strategy, and the promotion of Meagan Dollard to Paid Social Media Director. Klick has announced the appointment of Andrea Spatola as Associate Director, Media Strategy and Planning. MDCalc has announced the appointment of Jacqueline Lynch as Senior Manager, Client Success. Merck has announced the appointment of Jay (Gaurav) Gandotra as Director, Global Oncology Marketing, Thoracic Malignancies. Pfizer has announced the appointment of Blair Burke Littel as ELREXFIO U.S. Marketing Team Lead. Phreesia Network Solutions has announced the promotion of Alexa Mazzilli to Client Experience Manager. Publicis Health Media has announced the appointments of Sonia Finch as Senior Associate, Partner Direct; Caity (Meixner) Stigliano as Director, Strategy and Activation; Rose Egan and Devon Jones (Reed) as Supervisors, Strategy; Gianna Flocco as Paid Search Manager; Rich Newell (Rich.Newell@publicishealthmedia.com) as Strategy Supervisor; and Tiffany Hill (Tiffany.Hill@publicishealthmedia.com ) as Supervisor. SSCG Media Group has announced the appointment of Sydney Cardoza as Supervisor, Biddable Media. Syneos Health has announced the appointment of Chris Tuleya as Executive Vice President, Media Intelligence and Innovation. TBWA\WorldHealth has announced the appointment of Tracy Martin as Vice President, Account Director. VML Health has announced the appointment of Rebecca Greenberg as Chief Client Officer. She can be reached at rebecca.greenberg@vml.com. Wildtype Health has announced the appointment of Michael Norkin as Executive Director, Brand and Content Strategy. NEW&NOTEWORTHY awards • mergers • approvals Bloc has named Peggy Dougherty Marcus, CMP , Founder, Healthcare Businesswomen’s Association , to their inaugural BLOC100 list – recognizing 100 women of color and their allies driving meaningful impact across biopharma, healthcare, and the life sciences. WPP Media (formerly GroupM ) has launched as a fully integrated, AI-powered media company. Connected by WPP Open, WPP Media unites media, data, and production capabilities to deliver creative personalization at scale for advertisers.
onward&upward promotions • additions Abbott has announced the appointment of Jeanette Stafford as General Manager, U.S. Products – Toxicology. Boehringer Ingelheim has announced the appointment of Travis Cloud as Brand Lead, Oncology Marketing. Butler/Till has announced the appointment of Michelle Roe as Manager, Strategy and Partnerships. CMI Media Group has announced the appointments of Jillian Bain as Director, Engagement Strategy; Mary Ilardi ( Milardi@cmimediagroup. com ) as Associate Director, Engagement Strategy; Rodney N’guessan as Analyst, Paid Social; and William Koziel as Engagement Planner. Promoted at the company were Amanda Preto ( apreto@cmimediagroup. com ) to Senior Vice President; Kristina Testa to Engagement Planner; Estefania Elizondo and Xena Maganas to Supervisors, Paid Social; Paige Brown (Pbrown@cmimediagroup.com) to Supervisor, Engagement Planning; and Chase Dalessandro to Associate Director, Paid Social. ConcentricLife has announced the appointment of Joey Hanson as Senior Vice President, Account Director. He can be reached at Joseph.Hanson@ concentric.life. Digitas Health has announced the appointments of Elle McComsey (elle. mccomsey@digitashealth.com) as Chief Strategy Officer and Melissa Kent as Group Account Supervisor. EVERSANA INTOUCH has announced the appointment of Kevin Sergo as Vice President, Group Account Director. Ferring Pharmaceuticals has announced the appointment of Paul Douglas Barchitta III as Manager, Strategic Engagement Marketing, Uro-Oncology. Formedics has announced the appointment of Dino Marsella as Vice President, Sales, Team Lead. Greater Than One has announced the appointment of Allison Raplee as Vice President, Media. Havas Health Network has announced the appointment of Katie Meyler as Executive Vice President, Operations. She can be reached at kameyler@ gmail.com. Havas Lynx New York has announced the appointment of David J. Pflug, Esq ., as Managing Director. He can be reached at David.pflug@havas. com. Heartbeat has announced the appointment of Tracy McAteer as Group Account Director. Impiricus has announced the appointment of Duffy Hutchinson as Vice President of Strategic Partnerships. He can be reached at duffy. hutchinson@impiricus.com.
4 THE EXCHANGE
JULY 2025
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