@SARA__FERGUSON
22
What’s your favorite feature on Instagram? I love Instagram stories because I can quickly share about work, kids and everything in between. Our family is currently building a new home, so a lot of the content is related to the building process and interior selections. What are some tips and tricks for creating content? The biggest misconception is that your business social should only be about business. People love authenticity and they want to see your day-to-day. How would you describe your social media brand? I would say my brand is a lifestyle. Not only am I selling homes, but I’m selling all things Florida living. My favorite things to share are interior design tips and being at home with my family.
Sarasota SARA FERGUSON 941.320.2709 sara.ferguson@compass.com
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@DJSREALTY
What are some tips and tricks for remaining authentic on social media? I let people into my personal life and they see that I’m just a normal guy who loves his dog and his city. Also, it’s important to take time to interact with people! Have you leveraged social media to close a sale? Absolutely. Recently, a listing agent called and said, “You didn’t say you were that DJ. Your offer is identical to another, but I’m going to tell my buyer to go with yours.” What are some ways to show your personality on social media? I used to be in the restaurant business, so I enjoy cooking and showing off step-by-step recipes.
St. Petersburg DJ SOUCY 617.308.4442 dj@djsoucygroup.com
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