The Needle Vol. 17

@HERZWURM_HOMES

23

What type of content performs the best for you? People want to see what goes on behind the scenes, and what I find is that personal posts really resonate with my audience. What are some tips and tricks to grow an audience? Honestly, it’s been very organic. I just try to show up every day, engage with people, and give them insight into my daily life through Instagram stories. What are your favorite brands to follow on social media and why? I love interior design and staying up on the latest home trends, so I follow a lot of design accounts like Studio McGee.

St. Petersburg LEAH HERZWURM 706.910.9909 leah@herzwurmhomes.com

INSTAGRAM @COMPASSFL & @COMPASSCREATES

@THERUSHCOLLECTION

How has social media changed the real estate industry? Social media has allowed agents to show more of who they are and connect with clients on a much more personal level. What are some best tips/tricks to stay engaging on social media? One thing we suggest is to not always stay strictly business. There are so many benefits to letting people see the more casual and relatable side of your personality. What type of content do you enjoy posting the most? Authentic personal content always gets the most engagement. Also, we have backgrounds in interior design, so we love to showcase beautiful design ideas and home renovation projects.

St. Petersburg THE RUSH COLLECTION 813.927.6795

jerilyn.rush@compass.com bekah.rush@compass.com

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