WHEN IT WORKS
A Smarter Home Search
Compass Collections is a curated visual workspace where buyers can easily organize the homes they want to see and discuss them virtually with their REALTOR ® . Veteran broker and Compass VP Audrey Ross has been buying and selling South Florida luxury real estate since 1984, and she’s excited to have Collections in her toolkit. Audrey especially likes how Collections alerts her clients about what’s going on in the marketplace. In this present market, she says, where there is so much happening and so many ways to communicate about what’s available, Collections allows her to get instant feedback. Right now, Audrey has an out-of-town client who’s visited Miami several times. Thanks to Collections, he knows exactly what he wants to see when he arrives. “It’s like a real-time preview of what’s happening in the marketplace,” she says. With Collections, her client can leave comments on each listing, giving Audrey better insights into specific features he does and doesn’t like.
“It’s something different that other brokerages aren’t offering.”
“In most cases, if you ask a buyer what they are looking for in a property, they can’t tell you every single thing on their wish list,” Audrey says. “Collections helps them zero in on what features they really like, so I get a more precise idea of what they’re looking for in a property.” Audrey says she enjoys ongoing positive feedback from clients who’ve taken the plunge and tried Collections. As she explains, “It’s something different that other brokerages aren’t offering, and in today’s fast-paced luxury real estate market, every search and decision-making tool helps.”
AUDREY ROSS audrey.ross@compass.com 305.206.4003
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