ChromaScape (CONT’D FROM PAGE 50)
to a recognized industry leader. We bring the discipline, supply chain expertise, commercial team, and financial strength that is necessary to take the product line to this level. BCN: How have you found it getting to know the cor- rugated sector and the people/companies active in the sector? ST: Any business or market is a sum of its customers, and the corrugated industry is no different. I’ve met all our major customers and they are a smart, motivated group of experts. I’m most impressed by their depth of both operational and market knowledge. The leaders of these companies can pivot between production rates and detailed customer volumes without missing a beat. The operation teams are among the best I’ve seen, with excellent attention to detail and a ruthless focus on efficiency. BCN: What changes have you implemented since your acquisition? Any significant changes in structure or peo- ple? ST: The biggest changes have occurred in the plant and back office. Operationally, we’ve beefed up safety training and quality control. Our customer service and supply chain teams have in- tegrated the CEL product line into their daily routines. Our goal has been to increase the reliability and responsive- ness of our supply and communication.
printing and packaging, coatings, and consumer special- ties. BCN: Tell us about the acquisition of CEL Chemical. Is this your first entry to the corrugated/packaging market? ST: This is not our first venture into the packaging arena. We acquired Greenville Colorants in 2020 which broadened our reach into the packaging space. We have a strong presence in the linerboard market, supplying Bismarck Brown to dozens of containerboard mills in North America. The acquisition of the CEL product line allowed us to move downstream into the corrugating market, which we see as a logical extension of our pack- aging focus. We are excited to add CEL Chemical’s products to our product line. Customers love these products because they help board plants run more efficiently and deliver im- proved product. ChromaScape’s focus on quality, on-time delivery and customer service will support the continued growth of this highly differentiated product line. BCN: Why did you feel CEL was a good fit for your com- pany? ST: We have a strong process orientation. Doing our due diligence, we saw that CEL Chemical has several in- novative, patented products. They have realized consistent growth over the past five years but struggled with making the leap from a start up
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Serving the North American Corrugated and Folding Carton Industries Since 1985
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