Roz Marketing Nov/Dec 2017

NOVEMBER/ DECEMBER 2017

Rockin’ in Rhode Island As seen on... My Meeting With a Rock Star 888.670.0303 WWW.ROZSTRATEGIES.COM

A few months ago, I attended my nephew’s wedding in Rhode Island, and one morning my brother and I were outside our hotel when we noticed that the man who walked out and stood next to me looked like Alice Cooper. As he waited for his car, my brother and I just looked at each other, sharing twin expressions of shock. Sure enough, it really was the legendary rock star. I know it might be hard to believe, but back in the day, I was a huge rock ‘n’ roll fan. In 1972, I spent hours standing in a field in New Jersey to see Pink Floyd and the Doobie Brothers, among many other rock concerts. Of course, we couldn’t pass up the opportunity to say hello to Alice Cooper. He shared that he had performed a concert in New York the night before with Deep Purple and The Edgar Winter Band and was just about to head out for his solo tour in Europe. For a rock star who made a name for himself after the chicken incident in 1969, Alice Cooper is a hell of a nice guy. For anyone who isn’t familiar with the chicken incident, let me explain. Back in 1969 Alice Cooper and his band were performing at the Toronto Rock & Roll Revival, a 12-hour music festival with a huge lineup of rock bands. When Alice Cooper was onstage performing, he noticed a chicken next to him, and thinking it could fly because it had feathers, he threw it out into the audience, where, sadly, it was torn apart. And in the world of no PR is bad PR, it made the band get noticed in a big way. Here’s another part of the story of that infamous night that only few know: Before Alice even got onstage, he negotiated a strategic move with the promoters. At the time John Lennon had just

split from the Beatles and performing at the Toronto music festival would be his first appearance on his own. Alice Cooper turned down a 30 percent take on the revenue split, opting instead for $1 if they would put him at the prime-time slot in between John Lennon and The Doors. Now that’s what I call a smart business move.

I enjoyed talking with Alice, as we discussed music, the various places he’d been, and the shows I’ve seen over the years. At one point, I mentioned my 1968 Oldsmobile 4-4-2, and I was shocked to learn Alice Cooper is a car guy, too (he has many more cars than I do!). Before the conversation was over, he even introduced us to his wife, Sheryl Goddard. You’d expect a rock star in his late 60s to be with a woman half his age, but those two have been together since they were married in 1976. When it came time to work on this issue of the newsletter, I knew, without a doubt, that this is the story I would be telling. How could I not? And, this also happens to be a great example of the kind of stories you should share in your own newsletter. As an Insider’s Circle member, you receive a done-for-you newsletter from us to send to

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