Amailzing! THREE SURPRISING STATS ABOUT ADDRESSED ADVERTISING MAIL
REACH
FREQUENCY
LONGEVITY
OF MAIL IS STILL LIVE IN THE HOME AFTER FOUR WEEKS. 27 %
FOR EVERY 100 MAILINGS SENT, 110 PEOPLE ARE REACHED.
NO ONE-HIT WONDERS HERE. PACKS ARE REVISITED OVER FOUR TIMES.
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Whistl Magazine • Winter 2018
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