Built America Magazine | South
Designed for Harmony, Not Perfection
In the entrepreneurial world, we hear a lot about “balance.” Work-life balance. Growth vs. personal time. Family vs. ambition. But Joy and Jaclyn approach this differently. “We don’t really believe in the word ‘balance,’” said Joy. “It sets up an impossible standard. Harmony is a better word. You do your best to be present—fully present—in whatever moment you’re in. Sometimes it’s motherhood. Sometimes it’s a meeting. Sometimes, it’s just allowing yourself to rest.” As women building a business in a historically male-dominated space, the challenges were undeniable. But so were the moments of clarity, resilience, and grace that came along the way. From navigating the demands of leadership while raising young children to supporting one another through personal losses and professional pivots, Joy and Jaclyn never saw their identities as women as a limitation. Instead, they made it part of the design. “The experiences we’ve had— they’re what give us depth,” said Jaclyn. “They’re what make our leadership compassionate, our communication honest, and our work more meaningful.”
“We don’t walk into a project with a signature look. We walk in with curiosity.”
Image By: Joaquin Anico Photos By JA.
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