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TRANSACTIONS BRIC PARTNERSHIP, LLC JOINS RTM ENGINEERING CONSULTANTS RTM Engineering Consultants, a national engineering consulting firm offering services in mechanical, electrical, plumbing, civil engineering, fire protection, technology, and commissioning is pleased to announce its recent acquisition of BRiC Partnership, LLC, an engineering consulting firm based in Belleville, Illinois with offices in Springfield, Illinois, St. Louis, Missouri, and Evansville, Indiana. “We are excited about expanding our capabilities throughout the Midwest and growing our exceptional team of experts, whose core values and work ethic resonate so closely with what RTM has built over the last 40 years,” says RTM
CEO Tony Mirchandani. “The reputation that the BRiC team has developed in their local markets is unmatched and I’m looking forward to the opportunities we will be able to embark on together.” BRiC Partnership is a 20-year-old firm providing mechanical, electrical, plumbing, fire protection, and technology services to clients across the Midwest. Their attention to detail, responsiveness to project needs, and dedication to quality engineering design has rewarded them with a substantial portfolio in the educational, healthcare, commercial, industrial, and government market sectors. The team at BRiC strives to bring creativity and innovation to each project, as well as their technical expertise and strong project leadership.
“A great culture fit was one of the leading factors in our decision to merge with RTM, and we’re excited to see our team continue to grow and develop their expertise in the marketplace,” says BRiC principal, Eric Rogers. “The portfolio and client relationships RTM has worked to build over the years aligns greatly with our own and we’re looking forward to taking on new and challenging projects with our team.” RTM’s expanded team of more than 250 engineering professionals, now located in 17 offices across the country and licensed in all 50 states, provides “National Resources and Local Relationships” to our growing client base.
When your company first started and your logo was designed, it was probably perfectly emblematic of your firm. But we all know that no company remains static – they grow and evolve over time. New services, people, and company missions are introduced. Mergers and acquisitions may have taken place. Company changes are usually things to be celebrated – they are often brought about by growth and opportunity. A logo redesign can be just the thing to help stay relevant in the competitive marketplace or signal a new direction. “A redesign doesn’t have to mean rebranding, and it doesn’t have to be time consuming or expensive. Your in-house team of marketing professionals may be able to tweak some colors, flatten areas, or update your logo’s layout to bring you into the 21st century.” A redesign doesn’t have to mean rebranding, and it doesn’t have to be time consuming or expensive. Your in-house team of marketing professionals may be able to tweak some colors, flatten areas, or update your logo’s layout to bring you into the 21st century. There are some great, cost-reasonable resources too like 99Designs where graphic designers across the world can compete for a fixed fee for a logo (or other graphics) design based on your needs. Plus, there’s no better excuse to get in front of your existing clients, prospective clients, and, in this crazy labor market, prospective hires than a logo redesign announcement. Malory Atkinson is co-founder and managing partner at Shear Structural. She can be reached at matkinson@shearstructural. com or via social media @maloryatkinson.
MALORY ATKINSON , from page 9
want to ask your marketing team, your clients, and your staff (perhaps even anonymously if you want an accurate answer). If your logo no longer corresponds with your brand image and values, this is a sign that it is time for a new change. You may want to think about looking at a redesign of your logo if you have: ■ ■ Expanded your services or offerings. Perhaps the logo that worked when you were a transportation engineering firm doesn’t work as well after you’ve added surveying and site civil engineering. ■ ■ Expanded your client base. Are you speaking to a new or different and/or younger audience? Perhaps you’ve expanded your client base from developers to government agencies. What types of media are you using to communicate with these new clients? ■ ■ Updated your mission, vision, and/or values. You may discover that the personality of your company has changed over the years and decades; your logo should reflect these changes. ■ ■ Identifying new competition. Are there new players in your market? Who are the fresh new firms you are competing against and how does your logo compare with theirs? A redesign can show both your existing clients that you’re modern and up-to-date and prospective clients that you are worthy of being considered. ■ ■ Utilizing and maximizing digital marketing channels. Your logo ultimately may just not work well for the new technology that we use every day. Logos with a lot of detail or too much gradient often don’t translate well to digital. Firms that were established long before the digital age may find that their logos look great on letterhead but not so great in square profile images or in digital creative.
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THE ZWEIG LETTER JUNE 27, 2022, ISSUE 1447
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