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ON THE MOVE ATWELL’S MESA OFFICE HIRES BAIRD FULLERTON, P.E. AS TEAM LEADER Atwell, LLC welcomes Baird Fullerton to its team as team leader in its real estate and land development division. Based in Atwell’s Mesa, Arizona office, Baird will be responsible for assisting clients with a wide range of project types, training, guiding and supervising his team members to achieve successful project outcomes, assisting with the completion of high-quality design documents with his comprehensive understanding of development requirements, and leading business development efforts and client relationships for Atwell’s real estate and land development market. Baird’s career spans more than 30 years managing a wide variety of project types in the Phoenix Metropolitan area. He has provided design services for residential, commercial, educational, and municipal clients. This includes master- planned communities, apartments, and commercial developments such as the mixed-use portion of Fashion Place Mall in Scottsdale, Arizona, campus development for Grand Canyon University in Phoenix, and public utility and roadway improvements for Glendale, Scottsdale,
Mesa, Phoenix, Peoria, and Buckeye. He is familiar with agency requirements and excels at identifying critical path items to accelerate project delivery. Baird earned his bachelor’s degree in civil engineering degree at Utah State University in Logan, Utah, and is a registered Professional Engineer in the state of Arizona and a LEED Accredited Professional. He has been a self-certified professional with the city of Phoenix since the program’s inception and is able to bypass the plan review process for commercial projects. “Baird’s background and experience in residential, commercial, and municipal projects in the southwest partnered with his ability to train and mentor staff will make him a great addition to our team,” said Atwell Vice President Mark Borushko. Atwell, LLC is a national consulting, engineering, and construction services firm with technical professionals located across the country. Atwell provides comprehensive turnkey services including land and right-of-way support, planning, landscape architecture, engineering, land surveying, environmental compliance and permitting, and project and program management.
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TOM GODIN , from page 1
degree to which the content of the message is surprising. If a highly likely event occurs, the message carries very little information. On the other hand, if a highly unlikely event occurs, the message is much more informative.” Rare information – or information that describes a low probability or unexpected event – has more Shannon entropy. Messages of these types require more bits of encoding – more energy – to make it through a noisy channel. So, what? Put practically, if you need to communicate something with high Shannon entropy, you need t0 put time and effort toward making sure the message doesn’t get corrupted by noise. One of the best ways you can do this is to send the message yourself and directly to the people who need it. And don’t be surprised (or disappointed) that you need to send that message a few times. Be aware of entropy in your firm and in your communications! Leadership is a high contact activity. Correspondingly high energy levels are required. Tom Godin is a strategic planning advisor at Zweig Group. Contact him at tgodin@ zweiggroup.com.
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THE ZWEIG LETTER JUNE 27, 2022, ISSUE 1447
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