I’d go with the 90 percent up front and “lose” the other 10 Percent. Why? Because 10 percent of your fee is a small price to pay for not having to send out invoices, wrestle with clients to get paid, and then stress about meeting payroll. (Plus, if you follow some of the strategies I share in the new edition of my “Secrets of Attorney Marketing” book, you can raise your fees anyway.) How to Get More of Your CLIENT FEES UPFRONT ...Continued from back page If, like me, you’d rather bank your cash right away and not have to give payment a second thought, then I have something for you today. It’s an interview I recorded a while back, and it shows you how you can use financing companies to pay your fees in full, upfront, while allowing clients to pay in small, affordable monthly installments. (You pay the finance company 10 percent of your fee for this service. Like I said, though, a lot of attorneys just raised their fees to cover the difference.) What about you?
The Perfect Tool for Managing Your
So, you’ve finally woken up and realized that social media marketing is more than just the fad skeptics thought it was a few years back. However, keeping tabs on numerous posts across multiple social platforms can easily eat up all your time. After all, you’re a small-business owner, not a savvy social media marketing expert who can afford an entire team just to run the company Facebook page. Enter Hootsuite , a robust, web-based social media management application that allows you to wrangle a nearly unlimited number of social accounts in one place, drastically reducing wasted time spent tracking each platform, while providing you with a number of tools to measure customer engagement with your brand. With Hootsuite, you can integrate nearly every possible social network your business utilizes — from Facebook and Twitter to Instagram and beyond — into a single, seamless dashboard. From here, you can create timed streams for every bit of content you post to any social media account you’re managing, synchronizing or duplicating posts across platforms for maximum impact. Hootsuite plans range from a limited free plan, which allows the managing of three social profiles from a single user and includes post scheduling (perfect for a user brand-new to social media marketing), to a $499 per month business plan, which includes exportable analytic data, 50 social profiles, and custom URL branding. After you create your account, Hootsuite will take you through a step-by-step process to add each social media account you need. Following that, you can begin using the dashboard to create social media posts and control which accounts the message will get posted to and at what time(s). You can upload images and add links (which will be automatically and conveniently shortened in the actual post), as well as set privacy settings. You can even set up auto-scheduling, which lets you queue up a bunch of posts that are then automatically posted at the dates and times you specify. These tasks only scratch the surface of Hootsuite’s capabilities, which also include a staggering number of options for monitoring posts and customer engagement. That said, it’s a good idea to shop around before committing to a social media management platform. Hootsuite is the most popular one out there, but it’s far from the be-all, end-all. Check out HubSpot, ideal for tracking every aspect of your social media sales funnel, or TweetDeck, a renowned tool for specifically managing your company’s Twitter. SOCIAL MEDIA ACCOUNTS
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Listen to the podcast here: speakeasy.marketing/fees .
Real Secrets of Attorney Marketing Law School Dares Not Teach (2nd Edition)
• Five new chapters, live chat, what’s changing for personal injury attorneys marketing-wise in 2017, and more • Completely revised and updated for 2017 • Complimentary copy mailed/emailed upon request Available on Amazon Kindle, and by emailing rj@speakeasymarketinginc.com.
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