A SOCIETY BEYOND THE SEA
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SHAPING THE FUTURE OF LUXURY YACHTING
Primus redefines exclusivity, offering more than just access—it creates a world where luxury is measured by belonging, purpose, and freedom. As a society beyond the sea, it brings together like-minded visionaries to cultivate meaningful connections, transformative experiences, and a legacy that extends far beyond ownership. More than a service, Primus is a seamless luxury experience. Members enjoy unparalleled access to a prestigious fleet, curated journeys to breathtaking destinations, and a distinguished global network. Designed for those who seek effortless sophistication, it allows them to live with intention, embrace true freedom, and experience yachting without limits.
A SOCIETY BEYOND THE SEA 6
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Primus is an invitation-only society designed for those who value exclusivity, purpose, and seamless luxury. More than just access to a fleet of mega yachts, Primus offers a curated world of connection, influence, and intentional living. Membership grants access to a distinguished circle of visionaries, leaders, and tastemakers who seek meaningful experiences beyond traditional luxury. Here, every journey is crafted with purpose, every gathering inspires connection, and every moment reflects a life well lived. Yachting is not the destination, but the vessel for an elevated way of life. Members enjoy private access to a fleet of luxury yachts without the burdens of ownership, allowing them to experience the sophistication and ease of a tailored yachting lifestyle. Whether hosting intimate escapes, exploring breathtaking destinations, or engaging with a community of like-minded individuals, Primus ensures that every experience is seamless, personal, and unforgettable. At its core, Primus redefines exclusivity—not through status, but through the power of shared aspirations, refined experiences, and a society that moves beyond the ordinary.
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THE MEMBERSHIP A LIFE OF BELONGING, FREEDOM, AND PURPOSE
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SEAMLESS “OWNERSHIP-LIKE” EXPERIENCE Members enjoy the privacy and prestige of a personal yacht, free from branding or external affiliations with no visible indicators of shared membership. A dedicated onboard team delivers intuitive, anticipatory service that mirrors private ownership, ensuring that every journey feels truly personal and uniquely theirs. IMPECCABLE SERVICE AND ATTENTION TO DETAIL The 24/7 concierge ensures that every aspect of the experience is tailored, from securing the perfect itinerary, to culinary preferences, to arranging exclusive onshore experiences. The onboard butler service offers a seamless, discreet level of care, anticipating every need with precision. Every itinerary is crafted with the guest’s preferences in mind, whether for an intimate retreat, a celebration, or a high-profile gathering.
A SANCTUARY OF PRIVACY AND PRESTIGE Primus fosters an environment where members can enjoy friends and family, away from prying eyes and external distractions. Every experience is designed to maintain the highest level of discretion, allowing members to embrace a world of meaningful connections in a setting of quiet sophistication. Primus offers more than access. It provides a sense of ownership, an elevated level of privacy, and an experience where every moment is designed to make members feel special. Luxury is not just about exclusivity, but about belonging, comfort, and an unwavering commitment to excellence.
THE PRIMUS FLEET: A VESSEL FOR CONNECTION More than just yachts, the Primus fleet is a gateway to
extraordinary experiences, designed for those who seek seamless luxury, purpose-driven travel, and meaningful connections. Every vessel in the fleet is selected for its impeccable craftsmanship, sophisticated design, and cutting-edge technology, ensuring an unparalleled yachting experience. Additionally, Primus has non-yacht speedboats who want to have a unique and thrilling adventure!
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A FLEET DEFINED BY EXCELLENCE
Whether it’s the grandeur of the Duchess and Empress, designed for extended stays with lavish accommodations, or the sleek performance of Phoenix, Dre Dre, and Valkyrie for high-speed exploration, Primus members have access to a range of vessels suited for every occasion.
The Primus vision will be to annually add yachts and have them in marinas around the world including Europe and Asia.
NAME
MANUFACTURER
TYPE
SIZE
RMS
Duchess
Horizon
Yacht
132ft
5
Empress
North Coast
Yacht
120ft
4
Phoenix
Tiara
Cruiser
49ft
2
Dre Dre
MTI
Speed Boat
44ft
-
Valkyrie
Deep Impact
Speed Boat
49ft
1
* Duchess also has an additional 35ft center console (2024) tender for voyages
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GLOBAL DESTINATIONS, INFINITE POSSIBILITIES
Strategically positioned in some of the world’s most coveted yachting destinations, the Primus fleet allows members to embark on private voyages across breathtaking coastlines and hidden retreats. Whether departing from South Florida or the Caribbean, members can indulge in customized itineraries that span tranquil escapes, vibrant city harbors, and remote paradises.
TAILORED EXPERIENCES ONBOARD
Beyond the vessel itself, the Primus experience is crafted around the individual desires of each member. Every journey is enhanced with world-class amenities, including a dedicated onboard crew, a private chef, and curated experiences such as wellness retreatsand gourmet dining. From serene wellness escapes to exhilarating adventure expeditions, each voyage is designed to create lasting moments of connection and discovery. With Primus, a yacht is more than a mode of travel—it is a sanctuary of luxury, a setting for meaningful gatherings, and a vessel for personal and professional connections.
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THE ART OF EXPLORATION
Primus offers more than just access to a fleet of mega yachts—it curates purposeful, transformative experiences that align with members’ aspirations, values, and lifestyles. Every journey is designed to be immersive, meaningful, and deeply connected to the people and places that define true luxury.
JOURNEYS WITH INTENTION
Yachting with Primus is not just about where you go, but how you experience it. Members embark on tailored voyages to some of the world’s most breathtaking destinations, from hidden island sanctuaries to cultural epicenters that inspire exploration. Whether it’s a private retreat, a momentous celebration, or a journey of discovery, every experience is curated to reflect the passions and desires of our members.
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SUSTAINABLE YACHTING, LASTING IMPACT Luxury and responsibility go hand in hand. Primus is committed to preserving the beauty of the ocean by integrating sustainable practices across its fleet. Through the Ocean Saviours Initiative, members contribute to marine conservation efforts, eco-conscious operations, and forward-thinking solutions that safeguard our seas for generations to come. At Primus, every journey is more than a voyage—it is an experience shaped by intention, connection, and an unwavering commitment to excellence.
A SOCIETY OF CONNECTION
True luxury is found in the people you surround yourself with. Primus creates an environment where visionaries, leaders, and tastemakers naturally connect—whether through exclusive gatherings, intimate onboard experiences, or high-caliber networking events. Here, relationships flourish, collaborations take shape, and every interaction is an opportunity for growth.
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A VISUAL JOURNEY CAPTURING THE PRIMUS LIFESTYLE
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BEYOND THE HORIZON Curated journeys to the world’s most breathtaking destinations, where every voyage is an invitation to explore.
A FLEET OF DISTINCTION The Primus collection of luxury mega yachts, designed for seamless sophistication and ultimate comfort.
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GATHER, CONNECT, BELONG Intimate gatherings and exclusive events that bring together visionaries, leaders, and tastemakers.
A PRIVATE RETREAT AT SEA The freedom of yachting without ownership, where every detail is meticulously tailored for an effortless experience.
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DESIGNED FOR THE DISCERNING Interiors crafted for comfort, style, and relaxation, blending timeless design with modern innovation.
THE ART OF SEAMLESS LUXURY Every moment aboard a Primus yacht is defined by precision, elegance, and understated sophistication.
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A SOCIETY BEYOND THE SEA More than a membership, Primus is a curated world of influence, connection, and purpose-driven living.
SUNSET ON THE OPEN SEA A quiet moment of reflection, where time slows, and the ocean stretches infinitely ahead.
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THE FREEDOM OF YACHTING WITHOUT OWNERSHIP
WHY PRIMUS? THE FUTURE OF YACHTING
Becoming a member of Primus is an invitation to experience luxury yachting in its most seamless and sophisticated form. Designed for those who value discretion, exclusivity, and purposeful connection, the Primus membership process ensures that each individual aligns with the vision and values of this curated society.
Owning a mega yacht comes with substantial responsibilities, from purchase and maintenance to staffing and logistics. Primus eliminates these challenges, providing members with effortless access to world-class yachts, fully crewed and ready for a flawless experience. NO HASSLE OF OWNERSHIP: No need to manage purchasing, maintenance, repairs, or crew logistics. FULLY SERVICED & READY: Every yacht is meticulously maintained, ensuring an effortless and refined journey.
SEAMLESS ACCESS TO YACHTS WORLDWIDE: Enjoy a fleet positioned in the world’s most coveted destinations.
MORE THAN ACCESS: A PRIVATE MEMBERSHIP 32
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A COMMITMENT TO PURPOSE & IMPACT
Primus is not just a yachting service—it is an invitation-only membership of 1,800 global visionaries, tastemakers, and leaders. Membership offers unparalleled access to a distinguished community, where relationships flourish and opportunities unfold. A PRIVATE NETWORK: Connect with a highly curated group of UHNWIs, global leaders, and innovators. BESPOKE EXPERIENCES: Access exclusive events, intimate gatherings, and purpose-driven networking. ELEVATED HOSPITALITY: 24/7 concierge, onboard butler service, and personalized itineraries.
Primus integrates luxury with responsibility, ensuring that every journey aligns with values and vision. Through its 501(c)(3) non-profit initiative, Ocean Saviours, Primus is committed to marine conservation, sustainable yachting practices, and creating a lasting impact on the world’s oceans.
ECO-CONSCIOUS YACHTING Sustainable fleet management and conservation efforts.
GIVING BACK TO THE SEA: A portion of membership fees supports marine preservation.
PURPOSE-DRIVEN EXPERIENCES: Members can engage in curated initiatives that align with their values.
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WHY PRIMUS? THE FUTURE OF YACHTING
Becoming a member of Primus is an invitation to experience luxury yachting in its most seamless and sophisticated form. Designed for those who value discretion, exclusivity, and purposeful connection, the Primus membership process ensures that each individual aligns with the vision and values of this curated society.
PRIVATE CONSULTATION & INQUIRIES
For those interested in exploring the world of Primus, private consultations are available
Contact: Denis Minihame | +1 (617) 901-3350
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