8B — June 10 - 23, 2016 — Northern New Jersey — M id A tlantic
Real Estate Journal
www.marejournal.com
N orthern N ew J ersey
Technology and market specialization provide key advantages David Zimmel of Zimmel Associates speaks on competing with large firms
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leaseback transactions and 1031 exchanges that help inves- tors retain capital.
usual for customers of large brokerage firms to be assigned a junior broker who doesn’t have our level of expertise. “We have a solid niche of in- depth localized market knowl- edge, especially in Union, Som- erset, Middlesex andMonmouth counties and their surrounding areas. That, and the fact that our clients know they will be working with seasoned sale and leasing brokers sets us apart.” Zimmel explains that today’s technology and use of CoStar’s database levels the playing field for smaller firms. “We use the same CoStar reports to analyze and review commercial
Jersey’s hottest markets and handles roughly 100 transac- tions a year. As 2016 reaches its
property values, availabilities and market conditions as the larger firms. “Today’s technology com- bined with the long-term rela- tionships we have with owners, developers, financial institu- tions, attorneys, community leaders and other professionals who serve the commercial real estate industry gives us an im- portant edge,” he added. Zimmel says the biggest chal- lenge boutique brokerage firms face is improving the comfort level some potential clients have about working with a small organization. “When we compete with nationally known firms they often have a pre- sentation with lots of bells and whistles, but we don’t do that to the same degree. Our strong point is our market knowledge and ability to advise clients well. That advantage and the amount of deals we close each year sets us apart from the larger firms.” Zimmel says that market knowledge is more critical than ever for today’s investors, as there are more investors than buildings for sale, making off- market deals a highly competi- tive arena. His firm has closed two major off market sales this year, as well as numerous on- market transactions. The firm’s most recent build- ing sale, handled by vice presi- dent Jordan Zimmel , is 655 Howard Ave. in Franklin, NJ, a 74,325 s/f building purchased in May by developer Denholtz Associates . Denholtz is reno- vating the building and Zimmel has the exclusive to market it. Potential buyers showed im- mediate interest. “More and more investment groups are being formed as real estate is viewed as more viable for the long term than the stock market right now.” Zimmel says. “Banks are open to lending money for office and industrial. Capital is attainable for financing today. “At Zimmel, we are all about ‘the deal’, one that benefits all parties,” he said. “Our market- ing is straightforward. You can be sure that our website is current, our signs are promi- nently up at our exclusives, our property data sheets have clear-cut information and are well distributed. We know the key players in our market on a first name basis. Most impor- tantly, we enjoy our work and each other’s successes. We have freedom, yet operate as a team. It works for us.” n
avid Zimmel is presi- dent and owner of Zimmel Associates ,
a highly suc- cessful bou- tique corpo- rate real es- tate services firm located in Edison, NJ. Founded in 1986 by Zim- mel and his
“We have a solid niche of in-depth localized market knowledge, especially in Union, Somerset, Middlesex and Monmouth counties and their surrounding areas. That, and the fact that our clients know they will be working with seasoned sale and leasing brokers sets us apart.”
His positive point of view about the challenges of com- peting with large, big name brokerage companies is the foundation for Zimmel Asso- ciates’ standing as a CoStar Power Broker. His tightly-knit firm represents more than 5 million s/f of office and indus- trial space in many of New
mid-point, Zimmel Associates is approaching $200 million in building sales alone. “The trend today is that smaller brokerage firms are being acquired by larger firms and yes, the larger brokerage firms have more widespread name recognition,” said Zim- mel. “However, it is not un-
David Zimmel
father Bernard, Zimmel As- sociates is well known in the state for industrial and office space leasing, sales, on-and off-market investment oppor- tunities, advantageous sale/
ZIMMEL ASSOCIATES CORPORATE REAL ESTATE SERVICES 1090 King Georges Post Road, Suite 808, Edison, NJ 08837 (732) 661-9200 • Fax: (732) 661-9617 • www.zimmel.com
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