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We then ask them to tell us how they first dealt with it. They can select more than one option. This approach was based on the findings of our pilot where we discovered that consumers tend to have a process of filtering and sorting the mail they get in the first instance. 3
Then they select who the item(s) is from, that is, what sector does the mail piece come from.
When a panelist receives a new item of mail, they firstly use this drop down menu to categorise it, that is, tell us what it is. Is it an addressed piece of mail, unaddressed and so on. Free sheet newspaper, local directory and parcel activity is recorded but not included in final JICMAIL metrics.
The sectors were carefully developed with the help of initial pilot data to ensure that the panelists found them easy to identify with and thus categorise as many items of mail as possible.
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They also tell us what the main focus of the mailing or door drop was. So for example did it contain an update, vouchers/coupons or a notification/reminder.
At this point we collect the follow up actions which can take place at any point in the twenty-eight day period we collect the data.
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