This is so that end users of the currency can understand better how all their types of mail are performing. Here are the classifications we have built.
Our methodology captures everything that has come through a consumer’s letter box. This includes free newspapers, magazines, parcels, packets as well as addressed mail, leaflets and door drops. The primary purpose of JICMAIL was to measure and report on readership, reach and frequency for addressed mail, and door drops. In order to capture all mail coming into the house and understanding what happens with the total mail received we decided to ensure households capture everything received. This gives us data to understand the different exposure to reach and frequency for different types of mail.
Addressed mail
This can effectively come from any sector that we capture, from a Supermarket to a Financial and Services business. It is classified as addressed mail if it clearly contains information about products and services, an offer or drive to web.
Anything that conforms to all three criteria highlighted is advertising mail
TYPE
SENDER
CONTENT
These are the categorisations
ADVERTISING MAIL Information about products/ services Information about local services Information about entertainment or activities Invitation/information about a specific event Special offers or discounts Vouchers/coupons Request for a donation Sender’s contact details (e.g. website, phone number) Political content Postal reply BUSINESS MAIL Financial statement/bill/update Loyalty reward statement News/update/magazine articles Notification/reminder Administrative information e.g. account details) Appointment related information Didn’t open/read Other (please specify)
Letter addressed to me Letter addressed to someone else in the household Letter addressed to “household” or “occupier” Letter for someone who doesn’t live here Leaflet/flyer or other mail with an address Catalogue addressed to me or someone else in the household Leaflet/flyer or other mail without an address Magazine from a publication or organisation we subscribe to Magazine from a publisher or organisation we don’t subscribe to Local directory Free paper Parcel Other (please specify)
TV/Broadband/landline/mobile Utilities provider (Gas/Water/Electric) Financial and insurance services Letting or estate agent Local tradesperson Car dealer/manufacturer Restaurant or takeaway Supermarket or grocery store Retailer (e.g. clothing, Magazine/newspaper/publisher Medical (NHS, dental, private healthcare, chemist, optical) Government/council Charity Religious organisation Political parties Family member or friend Employer Other (please specify) Didn’t open/read household electrical, etc) Mail order/online retailer Travel/tourism/attractions
that people select from a drop down menu
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