What we capture but don’t track
The volume of mail recorded
We ask recipients to tell us about other things they receive in their post daily but we don’t ask them to record the life of that mail in the household.
The households in the panel have collected thousands of individual pieces of mail, and the volumes of mail have been collected since the beginning of April 2017, which represents over 5 months’ of mail. This will continue to build over the course of the panel, which runs continuously. From April to September 2017 we collected two quarters of data. 1,150 households were included in the panel and 136,812 mail interactions recorded. Panelists are regularly rotated in and out of the panel in order to avoid panel fatigue.
We don’t track:
• Local directories
• Free papers
• Parcels
• Personal mail, like birthday cards or letters
Volume of mail items collected
6,444
8,553
19,560 mail items
4,563
Addressed mail Door drop
Business mail
23
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