SOME OF THE KEY FINDINGS
65% of all addressed mail is opened. On average each item is passed on 1.2 times, and read 4.2 times by each person who receives it. Not surprisingly the more people in a household, the more a piece of mail is shared and passed on. ABC1 households tend to share mail more with each other, and C2DE households tend to re-read letters more often.
Door drops are also shared and re-read, but not to the same extent as addressed mail. For every 100 items received ten are passed on and shared, and each piece is revisited three times. Grocery, Restaurants and local Tradespeople see the highest frequency of re-reading for their door drops.
The average household receives 1.3 items of addressed mail each day.
Households with children and ABC1 households get significantly more mail.
Women are 16.7% more likely than average to be exposed to addressed mail. Men are interacting with Utilities, Council and Magazine mail most frequently. Healthcare (pharmacy, optician etc.) and Supermarkets appear higher up the list for women.
Each household gets one door drop item for each addressed mail item – with younger and C2DE households receiving fewer door drops.
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