Appendix I
Where to find the data? JICMAIL core survey data
The main JICMAIL survey will be available via industry data bureau planning systems from January 2018; these are Telmar, Nielsen IMS and Kantar Choices.
Two JICMAIL databases will be accessible enabling users to run queries to research the following planning scenarios.
Audience level database How likely are different audiences to be exposed to different types of mail? What types of mail are different audiences interacting with and at what frequency?
Item level database What is the reach and frequency of each addressed mail or door drop at a household level.
JICMAIL campaign scheduler
Following the launch of the core survey, JICMAIL campaign scheduling functionality will be introduced by Q2 2018 via the main data bureau systems. This will enable users to input mail campaigns of different sizes and for different target audiences to determine reach, frequency and campaign impacts.
JICMAIL website
Key audience and household level data is also available via downloadable data tables and presentations via the JICMAIL website – www.jicmail.org.uk.
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