Appendix II
Business mail frequency by household size
6.0
5.8
5.7
5.5
5.4
5.3
4.9
4.0
2.0
0
1
2
3
4
5
6+
Source: JICMAIL Q2+Q3 2017. Base: Business mail items n=6,444
Does business mail frequency vary by household size? Frequency peaks at 5.8 for 2 people households which are mainly made up of couples with no children. Again it is high also in those households with 6+ people.
62
Made with FlippingBook Learn more on our blog