Quotes to Grow On
What does it feel like to look at the mirror with confidence? Some people may spend their entire life never knowing. But today, even very young girls can have a particularly difficult time finding their self- confidence. With highly accessible, free photoshopping tools on every smartphone, nobody is forced to share a “real” selfie anymore. How do you convince young girls — who may be especially influenced by the pressures of social media — that their real appearances are worth their self-confidence, too? That’s where Dove’s “Reverse Selfie” campaign stepped in and created a huge impact. Research suggests that by the age of 13, over 80% of girls distort the way they look online. In response, Dove’s ‘Reverse Selfie’ Campaign Their Innovative, Powerful Marketing Strategy
... continued from Page 4
in April 2021, Dove launched a commercial of a young girl’s selfie being edited … in reverse. On a smartphone screen, we see a pretty girl’s edited photo begin to “unedit” itself and reveal the original perceived imperfections, such as the girl’s lips, chin size, and even skin texture. At the end, outside of the smartphone screen, we see a naturally very pretty young girl sitting on her bed as she holds her phone and looks unhappy. It was a hard-hitting ad that received an enormous amount of attention online. The press and public alike called the campaign “powerful” and “beautiful.” Although Dove has always been a popular brand on social media, the shock factor of the “Reverse Selfie'' campaign made a difference. It generated over 1,000 posts on Instagram’s #NoDigitalDistortion hashtag. Even popular celebrities for young girls, such as Lizzo, began to share unedited selfies in solidarity. To make their messaging authentic, Dove didn’t hire models but casted young girls who personally struggled with the highlighted issue. For other businesses looking to create powerful marketing campaigns with important messages, Dove has certainly set the bar very high — no soap pun intended.
When your company has a more direct connection with your customers, it’s easier to better serve their needs and continuously improve every aspect of marketing. You develop greater expertise on meeting and anticipating audience needs, and through testing your messaging and content, you better understand your audience’s needs. Put yourself in a stronger position by working at it every day. Build meaningful relationships with your audience by creating content that addresses their needs, which means constantly reassessing what those needs are and how they change. Create the perfect loop. To create the perfect continuous marketing improvement loop, you’ll need to implement at least five steps: research, strategic planning, tactical implementation, feedback, and improvement. 1. Before you start any marketing endeavor, begin with research . Who is your audience for this marketing campaign and platform? With whom are you competing? What are your product’s strengths, weaknesses, and overall value to your target audience? In a loop, the research phase allows new insights to inform your campaign from the beginning. 2. Strategic planning includes creating a clearly defined strategy and building your campaign based on research. Why do you want to launch this campaign? What pains or motivations does the audience have? How will the campaign suggest solving their problems? 3. With tactical implementation, you can use the information you’ve collected from the research and strategic planning phases to implement the best solutions possible. Optimize your implementation and track your metrics wherever possible. These statistics can help inform your future campaigns. Test tactics for best response rates and tweak accordingly to minimize wasted time on unsuccessful ideas. 4. In the feedback phase, gather all bounce rates, social shares, comments, and any other statistics that will help you assess how well the campaign is going. Measure what tactics are meeting your goals and where you should push harder. 5. To finally improve , collect all your information and evaluate. What aspects hurt your campaign the most? Does your research need to be more in-depth? What tools can you invest in to improve weak areas? Most importantly, what did your campaign absolutely nail — and how can you continue to sustain that momentum? Don’t rely on luck. It may be work, but with these steps, your marketing improvement can be consistent.
“Every time you state what you want or believe, you’re the first to hear it. It’s a message to both you and others about what you think is possible. Don’t put a ceiling on yourself.” - Oprah Winfrey
Find Us on Social!
Do It With Gusto
This HR Tool Is Storming the Nation employees, too. All you need to do is provide a few details about your employees, and Gusto sends them an email to do the rest.
multiple states. We highly recommend new businesses and entrepreneurs check it out to see if their pricing and services are a good fit!
Hiring has become more competitive than ever. Lately, you’ve been wanting to hire remote workers in other states, but maybe you’re not prepared for the HR workload it might cause. The Great Resignation, as it’s called, has created many stressed and overworked teams, so you need to be careful about what to add. That’s why you want an HR partner as comprehensive as Gusto. Processing payroll, employee benefits, and 401(k) accounts are just a few of the areas Gusto serves more than 200,000 businesses nationwide today. One reason? Gusto is affordable and doesn’t charge extra fees if you need to pay taxes in multiple states. Every price and fee is listed on Gusto’s website, which also provides useful clarity. Worrying about the transition? Don’t be. Gusto’s self-onboarding system makes things easy for your
If you’re into the latest tech, Gusto might also be a good fit. Born in Silicon Valley, Gusto’s contemporary feel and well-designed UI allows you to run payroll while tracking employee coffee orders and even send digital birthday cards signed by coworkers! There are some limitations. For example, while it’s not the most expensive HR software option, you can find more affordable options that lean into self-service plans with fewer tools. Additionally, you may struggle with Gusto if you need 24/7 live assistance. Some competitors offer 24/7 customer service, but Gusto’s live support is available only between 7 a.m. and 4 p.m. Pacific Time. However, Gusto is a great fit if you pay only independent contractors, hate extra fees, or need to file taxes in
6
7
www.newsletterpro.com
208.297.5700
Made with FlippingBook Ebook Creator