Check out our January newsletter!
rise25.com
PROFITABLE CONNECTIONS
January 2024
The Podcasting Trends That Will Define 2024
With the new year comes change, as it always does. For some people, this appears in the form of resolutions and goals, objectives to spend the next 12 months working toward. But with the internet, change can happen overnight from the latest and greatest trends. Some trends fade fast, lasting only a few days, while others persist for months. As a part of the internet, the podcasting industry has — and will continue to — experience trends of its own. However, podcasting is reported to become a $4 billion industry in 2024, so having insight into its trends over the next 12 months can boost your business significantly. Luckily, we spend a lot of time in the podcasting space and have become pretty good at predicting which trends will become popular — and profitable. So, whether you have a podcast for your business already or are considering starting one in the new year, here are the 2024 trends you won't want to miss. No. 1: Podcast Videos Once upon a time, podcasts were something you only listened to. Now, sites like YouTube offer podcasting sections on their pages. It turns out listeners also love to watch interviews. 32% of Americans said they prefer listening to podcasts with videos. When asked why they preferred the video format, the top reason cited was the ability to see facial expressions and reactions from the hosts and guests. The second most popular answer was that watching the video allowed them to pay more attention to the interview. So, it's safe to say podcasting videos will only become more popular this year as the industry grows, making it more accessible to a broader audience. The video format allows closed captioning for people who may be hard of hearing and otherwise unable to consume the podcast. No. 2: Short Form Videos We're putting this one in its own category because it's entirely different than simply uploading a video of your interview to YouTube. While those will continue to be popular, as mentioned above, short-form video is likely to dominate the social media space this year. Thanks to mediums like TikTok, Instagram Reels, and YouTube Shorts, people can
watch snippets of podcast videos and easily share them with followers and friends. You may have seen these clips floating around online already, but if not, they're typically just a few seconds long and cropped to fit an interesting, controversial, or important point made
during the interview. Short-form videos are — and will continue to be — a great way to gain exposure and bring more people into your listener base. No. 3: Thought Leadership In today's digital world, attention is a business's most valuable currency, and to gain people's attention, you have to talk about something worth listening to. So, what’s worth listening to? In our experience, it's the content where someone can tie something personal and
relatable into their expertise. Sure, your prospects, customers, and referral partners want to know about your business before working with you, but they also want to know who YOU are. By sharing your personal stories, vulnerabilities, wins, and losses, you build a relationship with people that will long outlast any economic cycle or fleeting craze. At Rise25, we have a unique perspective, as podcasting is what we do day in and day out. We've reviewed thousands of episodes, so we know what works well in this space and what doesn't. So, if you're interested in using the incoming 2024 podcasting boom to your business's advantage, we'd love to help you. You can always reach us by calling 312-884-1197 or visiting Rise25.com to get started.
–Dr. Jeremy Weisz & John Corcoran
Rise25: Helping B2B Businesses Build Profitable Connections · rise25.com | support@rise25.com · 1
How is the “Sexiest Man Alive” in 2010 also a genius businessman? Ryan Reynolds has appeared in countless movies and, even more recently, advertisements from his own business ventures. From gin brands to sports teams, Reynolds has made billion-dollar deals and has no plans of slowing down. If he wanted to, the actor wouldn’t need to get in front of the camera ever again! However, while his star power definitely has an impact on his marketing, it’s his strategy that gets people talking and buying. Reynolds co-founded his advertising agency, Maximum Effort, in 2018 and has been churning out some powerfully effective advertising. How? A little technique called “fastvertising.” Reynolds’ Success With Fastvertising Fastvertising involves utilizing rapid-speed news outlets and social media platforms. To be successful with this type of marketing, you need to be quick on your feet, and we mean quick. Once something goes viral and becomes part of the cultural zeitgeist, it’s time to join the conversation and swiftly create an ad that plays into this trend. Reynolds has become an expert at fastvertising and showed everyone how it’s done when he released his Aviation Gin commercial. Do you remember that disastrous Peloton holiday commercial from 2019? The commercial had everyone talking — for all the wrong reasons, as many criticized the ad as sexist. The Peloton commercial featured an already thin woman receiving a Peloton exercise bike from her husband, encouraging her to lose weight. The woman then devotes herself to daily workouts and thanks her husband. It’s a scene seemingly pulled straight out of the 1950s! Everyone was talking about the poorly made commercial all over the internet, with headlines pointing out the ridiculousness, one after the other. To ride the wave of frenzy this ad caused, Reynolds and his agency pushed out a sequel to the saga. Starring the same Peloton ad actress, Monica Ruiz, Reynolds’ commercial features the woman drinking martinis with her friends, obviously upset over her marriage. Of course, the martinis are made with Aviation Gin! How to Keep Your Marketing Relevant in Record Time BUSINESS LESSONS FROM RYAN REYNOLDS
actor’s new ad garnered over 10 million views on X (formerly Twitter) and more than 6 million views on Aviation’s YouTube channel. It’s clear that the advertisement’s success directly led to his $610 million deal selling Aviation to Diageo. But Reynolds wasn’t done just yet. He teamed up with fellow actor Rob McElhenney to purchase a fifth-tier Welsh soccer team, Wrexham AFC, for $2.5 million. The sports team seemed a complete waste of time and money, but the two knew they could revive the forgotten team. Surprisingly, they did! Reynolds used his studio to create a docuseries highlighting the team’s history and the inspiring process of resurrecting the team. As a result, the team gained a massive following, countless sponsorship deals, and increased ticket sales. The Essentials of Fastvertising Clearly, the key to succeeding at fastvertising is releasing content as quickly as possible. You need to be able to plan, produce, and release an on-topic commercial in less than three days. Any longer, and the trend loses its virality, and your ad loses its relevancy. But before you move at lightning speed, you need to actually be in the know. Follow trending hashtags, videos, news headlines, and whatever other new sensation hits the cultural scene. Once you spot something that everyone is talking about, it’s time to get started. It seems like we can all learn a few things from Ryan Reynolds!
Maximum Effort was able to conceptualize the ad’s plot, hire Ruiz, produce the video, and release it to the world in only 72 hours. As a result, the topic was still hot, and the gin commercial went viral. The “Deadpool”
2 · rise25.com | support@rise25.com · Rise25: Helping B2B Businesses Build Profitable Connections
This Month’s Featured ‘Inspired Insider’ Podcasts
Website Conversion Optimization Tips for E-commerce Brands With Raphael Paulin-Daigle
How to Build People-Driven Brands With Rusty Shelton
Raphael Paulin-Daigle is the CEO of SplitBase, an e-commerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. SplitBase is at the forefront of conversion
Rusty Shelton is the Founder and Chairman of Zilker Media, a boutique agency offering comprehensive marketing solutions for thought leaders and their associated companies. Over the last two decades, he has held high-level positions and is now the Senior Marketing Strategist at Advantage Media Group (formerly Shelton
Interactive). Having spoken at Harvard at age 23 about the evolving world of PR and marketing, Rusty has established himself as a respected voice in his field. In this episode of the “Inspired Insider” podcast, host Dr. Jeremy Weisz welcomes Rusty Shelton, Founder and Chairman of Zilker Media, to discuss the secrets of building people-driven brands. Rusty talks about Zilker Media’s services, quiz marketing, tips for growing your authority as an online brand, the challenges leaders face building personal brands, and how to build thought leadership focused on impact. Special Shoutouts: A notable person on Rusty Shelton’s journey is Paige Velasquez.
optimization, generating revenues of over $1 million for famous brands like Kiehl’s and its parent company L’Oréal, and increasing conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch. In this episode of the “Inspired Insider” podcast, Dr. Jeremy Weisz sits down with Raphael Paulin-Daigle, CEO of SplitBase, to discuss website optimization tips. Raphael talks about conversion optimization challenges that e-commerce brands face, the components of conversion optimization, landing page optimization tips, navigation, cart, collection page, and product page recommendations.
Scan the QR code or visit the link to listen to the full episode. InspiredInsider.com/ raphael-paulin-daigle-interview
Scan the QR code or visit the link to listen to the full episode.
InspiredInsider.com/ rusty-shelton-interview
This Month’s Featured ‘Smart Business Revolution’ Podcasts
How to Build and Scale a Tech-Enabled Company With Natalie Kaminski
How to Unlock Opportunities and Become a Better Version of Yourself With Joel Gandara
Joel Gandara is the President of Joel Gandara Coaching. Born in Cuba, he and his family immigrated to the United States in 1980. He started buying and selling products in fourth grade and later built an apparel business to eight figures and beyond. Joel was the Founder and CEO of Morro Capital, which focused on investing in apparel
Natalie Kaminski is the Co-Founder and CEO of JetRockets, an award- winning software, web, and mobile application development company. With over 20 years of experience in the technology industry, Natalie is a dynamic and resourceful web and mobile technology entrepreneur. She is also
brands. He is now a renowned life and business coach dedicated to empowering men to be the best versions of themselves. He is also the author of 31 Days to Become a Better Man: Level Up in All Areas of Your Life! In this episode of the “Smart Business Revolution” podcast, John Corcoran interviews Joel Gandara, the President of Joel Gandara Coaching, about his entrepreneurship journey and tips for becoming a better version of yourself. Joel also shares his background, the challenges he faced settling in a new country, and the business lessons he has learned over the years. Stay tuned.
the Co-Founder of OneTribe, an online app that helps businesses automate their time off management policy. In this episode of the “Smart Business Revolution” podcast, John Corcoran interviews Natalie Kaminski, the Co-Founder and CEO of JetRockets, about how to build and scale tech-enabled companies. They also talk about the effects of the war in Ukraine, the history of goBaby, and strategies for building great partnerships with clients. Special Shoutouts: A notable person on Natalie Kaminski’s journey is Igor Alexandrov.
Special Shoutouts: A notable person on Joel Gandara’s journey is Jeffrey L. Jordan.
Scan the QR code or visit the link to listen to the full episode. SmartBusinessRevolution.com/ how-to-unlock-opportunities- and-become-a-better-version-of- yourself-with-joel-gandara
Scan the QR code or visit the link to listen to the full episode. SmartBusinessRevolution.com/ how-to-build-and-scale-a-tech- enabled-company-with-natalie- kaminski
... continued from Page 4
This company didn’t look into Henderson’s background and offered her the job. Unfortunately, the work would prove more difficult than Henderson anticipated. She messed up continually but was aware of her mistakes and decided to come in early and stay late to learn the job and improve. This helped her immensely, and before she knew it, she had earned an operations manager position with the same company. Over time, she learned that becoming an owner-operator would net a much higher salary, so she learned how to dispatch and started doing it on her own time. After she raised enough funds, she decided to buy a
Henderson’s fleet consists of 116 trucks and has brought in more than $100 million. Because Henderson’s business has reached new levels of success, she’s branching out to help other entrepreneurs make their mark in the trucking industry. In 2021, she launched The Truckin’ Millionaires Tour, where she offered training and coaching to educate people on self-sufficiency in the trucking industry. She even hosted a huge convention in Dallas in October 2023 called the TTG Fest, featuring over 13 guest speakers who discussed trucking, the transportation industry, and entrepreneurship.
Henderson’s story proves your past does not determine your future. Even if you dropped out of school, made mistakes, and found yourself in legal trouble, you can still turn it around, find a new passion, and reach
truck and partner with a trucking company to bring in more money. One truck became two trucks, and two trucks quickly became four. She kept adding to her fleet, obtaining exclusive government and major corporation contracts. Now,
new levels of success. Don’t let any obstacle block your progress!
Rise25 Podcast Spotlight
Beauty and fashion trends come and go throughout the years, and some even make a comeback. The ancient Mayans also sought to be beautiful, but their practices were different compared to modern standards. Let’s take a look at what beauty meant to the Mayans. • Mayans shaped and filed their teeth to sharp points and drilled holes through the center of their teeth to insert gems. • Mayans carved into the skin to create 3D tattoos. • Mayan families bound the heads of their infant children between two boards while the skull was growing to achieve a long and narrow cranial structure, resembling their most prized crop, corn. • Mayans attempted to create crossed eyes because they considered them beautiful. They put a band around the heads of children with a bead suspended right in front of their eyes until the children were permanently cross-eyed. • Mayans added specially designed artificial nose bridges that were often multicolored and decorated with gems to achieve larger noses, which emulated their avian gods. Beauty is influenced by cultural values, and the Mayans invested a lot of time, energy, and creativity to achieve their vision of beauty, even if that vastly differs from today’s standards. WHAT DID MAYANS CONSIDER TO BE ‘MODEL’ LOOKS?
'Up Arrow Podcast' William Harris Featuring: Successful VCs, B2B, and e-commerce entrepreneurs discussing how to improve business and drive profits to the next level 'The Same Day Podcast' Mat Zalk Featuring: Top real estate players revealing incremental business growth strategies related to property management 'Revenue Engine Podcast' Alex Gluz Featuring: Top leaders in business, marketing, and technology discussing their amazing stories
'For the Better' Ben Cash Featuring: Leaders
and experts navigating effective change within their team, organization, or community
'Blue Collar.CEO' Ryan Redding Featuring: Industry
experts breaking down their success stories and sharing their best-kept secrets for domination in the home service business. 'The Cyber Business Podcast' Matthew Connor Featuring: Founders and
entrepreneurs sharing their inspiring stories
Go subscribe on iTunes!
Rise25: Helping B2B Businesses Build Profitable Connections · rise25.com | support@rise25.com · 3
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
1110 Mar West Street, Suite F Tiburon, CA 94920 312-884-1197 rise25.com
Inside This Edition
1. The Top Podcasting Trends for 2024 2. Ryan Reynolds’ Secret to Viral Marketing 3. Mayan ‘Model’ Looks 4. The Remarkable Rise of Kierra Henderson, the Trucking Guru
For years, many people have wondered if education is vital to achieve business success. You might think education and experience are necessary to succeed in a particular industry, but that’s not always the case. Many entrepreneurs without formal education have left a mark on their respective industries and started businesses such as Apple, Facebook, Google, and Virgin Group. And Kierra Henderson, better known as the Trucking Guru, has recently added her name to the list of prominent successful entrepreneurs who never finished high school. Henderson was born in Dallas, Texas, the oldest of eight children. She faced adversity countless times during her youth, ultimately leading her to drop out of high school. But the odds continued to stack up against Henderson as she became a teen mom and found herself in trouble with the law, earning herself a felony. To give herself and her daughter a chance at a better future, Henderson turned her life around and started working at an AT&T location in Dallas. AT&T proved to be a good fit for Henderson, as she won several awards and regularly earned her management team’s recognition. However, the company outsourced her job overseas, leaving Henderson scrambling to find something new. A friend told her to get into the trucking industry. She knew nothing about trucking but figured it was worth a shot. She did research, found a local trucking company that was hiring, and applied to be a transportation planner. KEEP ON TRUCKING How Kierra Henderson Built Her Multimillion-Dollar Empire
This company wanted someone with experience and a bachelor’s degree, two things Henderson did not possess. So, what did she do to overcome this obstacle? She lied, claiming to have a degree and even making up a former employer to make herself more hireable.
Continued on Page 3 ...
4 · rise25.com | support@rise25.com · Rise25: Helping B2B Businesses Build Profitable Connections
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6Made with FlippingBook Ebook Creator