This Month’s Featured ‘Inspired Insider’ Podcasts
Website Conversion Optimization Tips for E-commerce Brands With Raphael Paulin-Daigle
How to Build People-Driven Brands With Rusty Shelton
Raphael Paulin-Daigle is the CEO of SplitBase, an e-commerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. SplitBase is at the forefront of conversion
Rusty Shelton is the Founder and Chairman of Zilker Media, a boutique agency offering comprehensive marketing solutions for thought leaders and their associated companies. Over the last two decades, he has held high-level positions and is now the Senior Marketing Strategist at Advantage Media Group (formerly Shelton
Interactive). Having spoken at Harvard at age 23 about the evolving world of PR and marketing, Rusty has established himself as a respected voice in his field. In this episode of the “Inspired Insider” podcast, host Dr. Jeremy Weisz welcomes Rusty Shelton, Founder and Chairman of Zilker Media, to discuss the secrets of building people-driven brands. Rusty talks about Zilker Media’s services, quiz marketing, tips for growing your authority as an online brand, the challenges leaders face building personal brands, and how to build thought leadership focused on impact. Special Shoutouts: A notable person on Rusty Shelton’s journey is Paige Velasquez.
optimization, generating revenues of over $1 million for famous brands like Kiehl’s and its parent company L’Oréal, and increasing conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch. In this episode of the “Inspired Insider” podcast, Dr. Jeremy Weisz sits down with Raphael Paulin-Daigle, CEO of SplitBase, to discuss website optimization tips. Raphael talks about conversion optimization challenges that e-commerce brands face, the components of conversion optimization, landing page optimization tips, navigation, cart, collection page, and product page recommendations.
Scan the QR code or visit the link to listen to the full episode. InspiredInsider.com/ raphael-paulin-daigle-interview
Scan the QR code or visit the link to listen to the full episode.
InspiredInsider.com/ rusty-shelton-interview
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