abroad in Austria. Prerequisite: Junior standing. PBRL 1010 Fundamentals of Strategic Communications and Public Relations (3) Students learn strategic and tactical communications skills necessary for the practice of corporate communications and public relations in business, organizational, and non- profit settings. Topics covered include the history and theory of public relations, strategic communications processes, stakeholder analysis and issues management, and communications tactics such as media relations, publications, community relations, consumer relations, employee communications, and online Internet communications. This course will focus on new media platforms as they emerge and are used as tactical communications tools in strategic communications and public relations. New media such as social media will be identified and integrated into the course. Students will become familiar with the development and use of new media, will learn how to prepare content specifically for these new technological applications and integrate the use of new media into strategic communications plans. Analytics will be used to measure the effectiveness of these tactics in PBRL 2400 New Media Messaging (3) accomplishing organizational goals and objectives. Prerequisite: PBRL 1010. PBRL 2920 Writing for Public Relations (3) Students learn the writing skills of public relations by adapting writing style and format to specific stakeholders and to a variety of public relations situations. Students examine professional copy and produce their own writing for inclusion in their portfolios. Each student receives instructor's critique of his or her writing and has a chance to critique fellow students' work. Prerequisites: MDST 1050, JOUR 1030 and PBRL 1010. These courses are offered periodically to feature topics in public relations not covered by regularly offered courses. May be repeated for credit if content differs. Prerequisites: May vary with topic. PBRL 3150 Topics (1–3)
phases. Students will develop a comprehensive entrepreneurial marketing plan over the course based on their own business concept. MNGT 3730 Innovation, Creativity and the Entrepreneur (3) This course introduces students to basic theories of innovation and creativity. The concepts are balanced between an analysis of what has been done and what can be done. The course includes an analysis of the sources of creativity as seen from multiple perspectives and from an interdisciplinary perspective. The creativity of artists and musicians is analyzed. The role played by language, and to a lesser extent, literature is also analyzed. The social contexts for creativity and economic activity are evaluated and analyzed. Practical tools for individual creativity are introduced to the student to advance their own approaches to creativity in their specific field to assist the student toward realizing what might be done. The Global Entrepreneurship course will increase the probability of success for students who wish to start and grow a global business. Students will gain knowledge and insight into how a global business is born. Because global business factors increasingly impinge upon entrepreneurs, whether the venture addresses a domestic market or a global market the course in global entrepreneurship is relevant to both US-based and non-US-based students. Course provides both experiential learning and case studies involving The World Trade Center, US Export/Import Bank, and The US Chamber of Commerce. Students will develop a global entrepreneurial action plan that can be implemented. MNGT 3740 Global Entrepreneurship (3) MNGT 4100 International Management (3) Students examine the environment and operations of international management. Topics include the globalization of business, strategic planning for the multinational, global, and transnational organizations, multinational structure, foreign subsidiary coordination and control, and special issues concerning expatriate employees. Prerequisites: MNGT 2100 and MNGT 3400. Prerequisite: MNGT 2700 or permission of the instructor.
marketing mix; product, pricing, distribution, and promotion; as well as emerging issues in international trade, such as trading blocs, trade barriers, and standardization/adaptation. Prerequisite: MNGT 2500. Studies the nature and scope of research techniques employed in gathering information concerning marketing and advertising practices and procedures. Subjects include sources and collection of data, sampling, interpretation of data, and research in areas of motivation, advertising, and consumer behavior. Prerequisite: MNGT 2500. MNGT 4570 Marketing Research (3) This course takes a broad view of business from the perspective of the CEO and general manager. Students will learn concepts and tools for company and environmental analysis and the formulation, implementation and control of strategies. Students then will apply this knowledge in problem-solving case analyses of firms and industries. There is an additional course fee of $42. Prerequisite: Completion of the other courses in the area of emphasis. This capstone course covers a variety of marketing practices, procedures and problems. Employs an applications- based method, with emphasis on use of techniques in product image building and problem solving. Specific, substantive projects are undertaken by the students. There is an additional course fee of $42. Prerequisite: Completion of other courses in area of the marketing emphasis. MUSC 1070 Topics in Music (3) Designed for students majoring in areas outside of music. These courses include African music, American music, jazz, music and spirituality, rock music, women in music, and world music. See the current course description book for the topics offered for a particular semester. Emphasizes listening skills by examining musical materials and structures. May be repeated for credit if content differs. GCP Coding: (ARTS) (WCOM) MNGT 4900 Managerial Policies and Strategies (3) MNGT 4920 Marketing Strategies (3) MUSC 4705 The Vienna Musical Experience (3) Vienna is the music capital of Europe. This course guides students in discovering the breadth and depth of musical experiences while studying
and organizational perceptions of organizational behavior. Involves a holistic approach to emotional and physiological stress management. Prerequisite: MNGT 2100. MNGT 3450 Principles of Organizational Behavior (3) Presents individual and group processes involved in management- employee relationships; deals with leadership, group dynamics, communications, motivation, morale, power, conflict management, and job design and satisfaction. Includes analysis of modern concepts of participatory management, organizational culture, change, and development. MNGT 3470 Women in Management (3) Designed to increase women's expertise in achieving success in management through a theoretical, issues-oriented analysis of problems facing women in male-oriented organizations. Goes beyond sex-role stereotypes and labels to expand women's potential for achievement, leadership, and power. Prerequisite: MNGT 2100. Studies advertising in terms of its relation to the economy, marketing management, and behavioral sciences. Includes the use, organization, planning, and preparation of advertising and its economic and social effects. Prerequisite: MNGT 2500 or ADVT 1940. Studies public relations policies and practices as an integral process of information gathering, assembling, evaluating, and reporting. Includes an overview of the role of public relations in developing favorable external public opinion toward an organization, corporation, institution, or individual. MNGT 3720 Entrepreneurial Marketing (3) This course introduces students to the unique marketing issues faced by today's entrepreneurs when creating and growing their businesses. Students will learn the process of designing and implementing marketing concepts to address challenges facing MNGT 3510 Advertising (3) MNGT 3550 Public Relations (3) entrepreneurial organization. This process, known as Entrepreneurial Marketing, takes into account the special challenges and opportunities involved in developing marketing strategies from the "start-up phase", through growth and maintenance
MNGT 4330 International Marketing (3)
The student will be exposed to several aspects of international marketing. These will include the international
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