Swerman, designed a very efficient plan, permitting easy egress and ingress. 10- Showmanship is a must in the mod- ern restaurant. Here are some of the props Shooster’s uses - •
•
Attractive shrubbery and flowers around the exterior of the building. Colorful murals on the interior. Beautiful “Coral Grey” pattern Shenango china (makes food taste better). Use of lots of glass in the building to give it a showcase appeal. Rest rooms that people will talk about (unusual wall papers - lots of tile-at- tractive fixtures - smart furniture.)
• •
The building and parking lot are lighted at night as bright as a baseball field. Yellow nylon uniforms for careful- ly selected waitresses. Bright red uniforms for carefully selected car- hops. Eye-appealing neon signs.
•
•
• •
11 - Astell & Jones paper place mats and Media napkins at each table service. 12 - A menu that required two months’ ef- fort to produce. This menu really sells food. 13 - A disc jockey radio program which emanates from the coffee shop nightly except Sunday from 10 p.m. to 1 am over radio station WPWA. The announcer plays records, reads commercials, conducts inter- views, and answers telephone calls. This show goes over the public address system in addition to being on the air. Very popular with the teenagers. Shooster’s also use five spot announcements daily on the daytime
radio. In addition, the menu for the week-end is published every Friday in the Chester Times. 14 - Shooster’s uses attractive circulars during the summer tourist season to build tourist trade. The circulars are distributed by uniformed boys stationed at strategic traffic lights on the main roads passing our restaurant. TIME AND LABOR SAVING EQUIPMENT is an essential feature of Shooster’s short order department.
ATTRACTIVELY BUT WARMLY CLAD, car- hops pick up orders for waiting guest.
15- Billboards are used extensively.
from which Shooster’s are building an enviable reputation throughout their surrounding area.
345
American Restaurant Magazine, November, 1952
Made with FlippingBook. PDF to flipbook with ease