20-year employees with an all-expenses-paid trip anywhere in the world for two. He donates without fanfare to innumerable local individuals and groups. He has been a major supporter of GIVE, a charity that provides recy- cled computers to orphaned and abandoned kids in Haiti with the goal of giving them tools to compete in a twenty-first-century economy and escape poverty. Global Response is also working with GIVE on a program to make it possible for Haitian street kids to obtain an education through computer-assisted learning. Under his leadership, the company has also been a longtime support- er of the Anti-Defamation League, the oldest civil rights organization dedicated to preventing discrimination against Jews.
Hawaii, and more. It’s a big deal to have a staff member recognized for 20 years of work. Refining our marketing and the pitch is a full- time job. It required a team of staff members and consultants. We did all kinds of things to attract clients and keep them. Once we purchased a huge tire and wrote, ‘Come Kick Our Tires,’ for automo- tive clients. We made stage sets that we displayed in the lobby, trained a team of staff members to sing songs, wear branded clothing, and make a splash for clients when they initially walked in the door. Sales meetings included cultural foods and special deserts to complete the experience. Clients would often come as a team. They usually consisted of the senior marketing and customer service teams experts of a company. Those folks were given a gift, including a DVD of the show we put on for them. These DVDs must have got into the hands of their bosses and friends. Many times when one of them left their company and went to a new company that would come back to Global Response. Once we even hired a local school band to march down our little private street playing their instruments in full regalia for a client visit. Talk about over the top, that was one of the best!
YOUR BRAND / OUR PASSION!
Stephen Shooster - Global Response is a sales and marketing machine. Wendy was pure magic captur- ing the hearts of our clients. Max supported her every move. We all did. Herman coached us all and spoke to clients as needed. We were a tight sales and marketing team, nimble and able to shift as the market demand- ed. It was one of the greatest joys in my life, and a big reason for our ability to scale. We treated sales and service like a show. We loved doing tours for clients. Those tours led to refining our pitch, and establishing a culture we were proud to share. It’s harder than you think to build a culture. It takes time and a lot of care. Each facility had a helium tank. I could have never predicted that we would need helium tanks. They were used to blow up balloons. We tried to honor everything about our staff, birthdays, holidays, and jobs well done. They needed a boost and a smile all the time. It made for an all-around better working environment. Halloween was a big deal for our staff. Everyone dressed in custume. One of the most important things we did was to establish an award for ten years of service. These people were the backbone of our team. Each of them was given either diamond earrings or a watch in a ceremony held in front of their peers. At first, Herman and Dorothy would give out the awards. As the team matured there were more awards than they could keep up with. Other family members took the lead. On a roll, always trying to build the quality of the staff we did something remarkable, 20 year anniversa- ries to visit a place in the world, with their spouse or friend. We sponsored trips to Australia, Ireland, Isreal,
High School Marching Band at Global Response Dorothy Shooster in white
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Global R sponse Brandy Bunch
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