SOLUTION
The commuter benefits program was announced to the employees at the new facility’s open house. This comprehensive program, included tax-free savings measures, public transportation discounts, parking vouchers for carpoolers and promotional products. The products were selected to lessen the burden of a lengthy commute by allowing employees to stay organized and healthy. Staying organized and productive is important for any employee and even more so for those that have longer commutes or travel frequently. Prior to the first week of inhabiting the new facility, employees were provided with a brochure explaining the new commuter benefits program. The brochure featured a number of products intended to help them adapt to their new travel schedule. The product assortment included: backpacks, luggage, business bags, and cargo organizers. These products were chosen for the program because of their unique organizational features, ease of mobility and carrying comfort. While organization and productivity are important, the company also identified the health of their employees as a big focus of this program. Studies have found that longer commutes are linked to poor health. Therefore, the company wanted to encourage healthy behaviors and physical activity. The new facility featured a state of the art fitness center with exercise classes. To encourage participation, the company provided health trackers, hydration bottles, lunch coolers and sport bags. These items were given to employees quarterly as rewards for consistent participation in the classes and use of the fitness center. A fortune 500 company, recently relocated its headquarters to a metropolitan area. The company anticipated the toll that the additional commuting and traveling would take on their employees both professionally and socially. A commuter benefits program was created to alleviate the negative effects of commuting and frequent travel.
RESULTS
The commuter benefits program was well received as 75% of their employees participated in the program. 42% of employees frequented the fitness center at least once a week. Despite the relocation and the inconvenience of a longer commute for many, employee turnover did not increase in the first year in the new facility. The company plans to continue this program, while incorporating feedback from employees.
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