DEMA’s Over, What’s Next? How to Maximize Post-Show Follow-Up – by Patty Cline, Associate Publisher, Scuba Diving Industry Magazine The DEMA Show is Over… What’s Next? POST-DEMA REPORT
3. Evaluate Advertising Opportunities Year-round visibility is essential for staying top-of-mind. There are many ways to maximize your advertising dol- lars, from consumer-driven publications to targeted dive PR services. Consider where your efforts will have the most impact. If your audience includes dive professionals and busi- nesses, we’d love to be part of your long-term strategy. Scuba Diving Industry Magazine reaches every dive shop in the U.S. and is digitally distributed to over 17,500 dive pro- fessionals in 165 countries. We’re here as a resource to help you reach this specialized audience. 4. Leverage Your DEMA Content Your DEMA experience likely provided plenty of con- tent — photos, videos, and insights — that can fuel your marketing efforts. Use these assets to keep the momen- tum alive through social media, newsletters, and blog posts. 5. Explore New Collabora- tions
After walking miles over four packed days, we hope you’ve taken a moment to recover from the DEMA Show. It’s been incredible to hear the pos-
itive feedback — important discussions took place, friendships deepened, and knowledge was shared. DEMA isn’t just about meetings or products; it’s about celebrating our shared passion for the industry, our oceans, and the future of scuba diving. From honoring pioneers at the NOGI Awards to ap- plauding young leaders at the Wave Makers presentation, DEMA reminded us where we’ve come from and where we’re going. As we head into the holiday season, we reflect on how much we have to be grateful for — a resilient in-
dustry that’s overcoming chal- lenges, a vibrant community, and a sport we love.
But as the excitement of DEMA fades, the question re- mains: What’s next? The post- show period is critical for turning inspiration into action. It’s time to put pen to paper and map out how to end 2024 on a high note while looking ahead to 2025 and beyond. Turning DEMA Energy Into Action 1. Follow-Up on Connections The conversations you had at DEMA were valuable — don’t let them slip away. Reconnect with your leads while memories are fresh. Personalize your follow-ups by ref- erencing specific discussions or interests, and organize your contacts to stay on track. 2. Start Planning for 2025 Now Evaluate your performance at this year’s show. Did you achieve your goals? Were there missed opportunities? Start planning early to refine your strategy, improve your booth design, and secure prime exhibit space for next year.
Some of the connections you made at DEMA might lead to partnerships that enhance your offerings. Whether co-market- ing efforts or product collabo- rations, these relationships can
be pivotal for growth. 6. Stay Connected to the Industry
The energy of DEMA doesn’t have to fade. Stay con- nected by participating in webinars, attending regional events, and engaging in industry conversations to keep your brand visible and relevant. Add the Level Up podcast to your must-listen list — each month, our writers dive deeper into their articles, offering insights and stories that are both informative and fun! Moving Forward: As the industry moves forward, DEMA has once again
reminded us of its resilience and potential. Use the inspiration and insights from this year’s show to finish 2024 strong and step into 2025 with confidence. Here’s to making waves in 2025 and beyond!
email Patty
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