CONTENTS
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The Golden Hour Bring your vision to life and make your home the
entertaining hot spot season of the season. Feast the senses on bold flavors and vibrant accessories. Make time to bask in the sun and head to the beach, the links and the courts.
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Sunkissed Escapes Sunny days. Clear blue skies. Moon-lit nights. From sunrise to sunset, adventure is around every corner. Whether you prefer the incredible beauty of nature to the exciting energy of city lights or luxury of an all-inclusive resort, time to unwind and enjoy all the places you’ve always wanted to see. 26
Tropical Vibes Take your cue from summer’s hottest trends. Brighten up your wardrobe with sunny style. From haute fashion trends to bold accessories, make sure to elevate your look with these must-haves for summer.
Sections 3 · Editor’s Letter Ah, sweet summertime! Finally, warm sunshine and longer days to linger. In the fun-loving spirit of this favorite time of year, Persona offers up a can’t-miss checklist for an unforgettable summer. There’s cool fashion trends in Tropical Vibes, outdoor entertaining ideas in The Golden Hour and plenty of places to visit and activities to enjoy in Sunkissed Escapes. BIt’s a sensational season of fresh, vibrant and living color. So take a big bite of happy and say hello summer! 7 · What’s New Looking for a full service department store that offers quality merchandise at competitive prices, with something for everyone? You will be absolutely thrilled with the latest new merchant. 8 · All About Color Inspired by sunset views and shades of the most craveable flower hues, it’s all about the pops of pink and rays of yellow sunshine you can’t get enough of.
PERSONA ®
17 · Focus On: Fanatics Since October 2023, Fanatics has proudly served as the Official Sports Partner of Make- A-Wish, supporting more than 600 sports- related wishes throughout the U.S. With over 900+ sports partnerships, and exclusive contracts, Fanatics is uniquely positioned to create once-in-a-lifetime experiences. 25 · Focus On: Aerie Real means confidence. Aerie is committed to funding local and national nonprofits that are working to build confidence in women. To date, they’ve given over $2.3M grants to over 200 change-making organizations. Visit aerierealfoundation.org for more information. 32 · Save the Date Hot summer deals and super cool stuff to celebrate all season long. 33 · Shopping Guide An updated listing of some your favorite places to shop, travel, dine and have a blast this summer
SUMMER 2025
Publisher & Editor Kelly Hoelscher
Art & Production 309 Design
Advertising & Merchant Promotions Kelly Hoelscher
Contributing Writer Lynn Andel
Merchant Updates – The following merchants are no longer participating in the Persona ® program:
Buca di Beppo Bertucci’s Bravo! Italian Kitchen
Brio Italian Grille Planet Hollywood
Use of the merchant names and/or logos is by permission of the participating merchants. The participating merchants are not sponsors of this program or offer. ©2025 Blackhawk Network, Inc
Reward cards issued in connection with a loyalty, award or promotion program.
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SUMMER 2025
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