GROW YOUR LAW FIRM IN 2019
73-03 BELL BLVD. #10, OAKLAND GARDENS, NY 11364 | (888) 225-8594 | WWW.SPEAKEASYMARKETINGINC.COM | AUGUST 2019
WHY SOME ATTORNEYS ARE A MAGNET FOR AFFLUENT CLIENTS
A typical, ineffective, money-wasting attorney radio ad: “Have you been arrested for a DUI? If so, contact the law firm of A, B, and C! We’re experienced DUI attorneys who will fight for your rights and get you the results you need. Call 555-1212 now, and speak to an attorney at A, B, and C law firm. We’re the best.” In my experience, that’s useless junk and will fail miserably. Why? For starters, every other attorney’s ads sound just like that. The radio is flooded with “me too” marketers who all copy each other’s ads. Everyone has heard that kind of self-aggrandizing propaganda so many times, for so many years, that it’s now just static. It’s background noise. For any potential client listening to the radio, it’s their cue to either tune out until the music kicks back in or change the channel immediately. So, do radio ads even work? Are they, in fact, a dead advertising strategy? Not by a long shot. Radio ads — done correctly — are not only alive and well, but, for many of my clients, they’ve proven to be a virtually untapped client-producing gold mine. If you’re not running them now, I highly suggest starting now as part of your overall marketing strategy. Want specific examples? In a recent podcast, I reveal a few word-for-word examples you can copy and deploy. Just modify the specifics to fit your firm. When you write them the way I’m going to tell you, they don’t sound like typical ads at all. They’re intriguing. They’re compelling. And they stand out from all the noise. So, when
your ad plays, potentials will actually stop, listen, and take action instead of turn the channel. Without exaggeration, what you’re about to hear transforms radio ads from a waste of time and money into client-attracting cash cows. If you’re running radio ads now or considering it, the next four minutes could be the most profitable time you’ll invest this week. Listen in at this link or download for later: Speakeasy.Marketing/Radio
–Richard Jacobs
Published by The Newsletter Pro . www.NewsletterPro.com
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SCHOOL’S BACK! Tap Into the Back-to-School Season
Offering “thank-you” discounts and sales for teachers will bring more business through your door and help you support your community. Teachers can also serve as a direct marketing tool for your business. Whether it’s via mailers or in-person during open house nights, August is full of teacher-to-parent communication that could include coupons or recommendations to your business. The back-to-school season isn’t just for the big-box stores or retail providers. You can tap into this powerful market and make this last summer stretch a lucrative business season.
offer 10% off all technology services for the back-to-school season. Provide a sale on installing and updating programs for students or provide a gift with the purchase of a laptop for college students on the go. This makes your offer more appealing to your customer base, which will guarantee you happy and returning customers. There’s also a key demographic in the back-to-school market that often gets forgotten: teachers. Thousands of dedicated teachers across the U.S. have a classroom budget, and some must dip into their bank accounts to keep their classrooms stocked.
As you load up the family for some final summertime adventures, preparing for the upcoming school year is likely one of the last things on your mind. Instead of shopping for school supplies, your main focus might be finding the best place to position your lawn chair around the campfire for optimal marshmallow roasting! But the back-to-school season is coming up, and families need to begin the expensive task of purchasing items for school. According to the National Retail Foundation, back-to-school shopping contributes to 17% of total annual sales. That’s a nearly $76 billion industry that your business could be cashing in on. However, when you only offer a special or sale because of a particular season, you are not tapping into the full capacity of the market. You need to make the offer something people actually want or need, be it chiropractic adjustments for kids carrying too many books or discounts on vehicle services for carpooling families. For example, if you sell and service computers, you must do more than
WHY ASKING CLIENTS FOR REVIEWS RARELY WORKS
reviews — so you don’t have to worry about accidently poking a hornets’ nest. Would you like a complimentary copy of this cheat sheet? Follow the link below to request one. (Instant access: It’s emailed to you right away. You don’t have to wait around a few days for a package
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to arrive in the mail at your office.) Speakeasy.Marketing/Reviews
Even when they say “Yes” to requests like these with the best of intentions, it’s put in the metaphorical “later” tray, never to see the light of day again.
You need to take a different approach to asking for reviews. A while back, we put together a PDF cheat sheet that shows you a much more effective way to get positive reviews from past clients. It involves a two-step method that gets clients to write their review right then and there while your admin is talking to them over the phone. What’s more, the first step provides a simple, yet ingenious, way to screen out negative
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These Young Minds Will Help Your Business Thrive WHAT INTERNS CAN OFFER
HOW MANY WEBSITES SHOULD AN ATTORNEY OWN?
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6-minute video presentation, Richard Jacobs talks you through the pros and cons of setting up another website for your firm and explains
“I’ve seen some solo attorneys and small
practices, who are doing really well right now, have several websites. What do they know that I don’t?” These are just a few of the questions we receive every week from attorneys who are considering investing in a second, third, fourth, and sometimes even
why and how it helps. You can check it out at this link: Speakeasy.Marketing/ Website
a fifth website, but they want to know how it will affect their main website
Often utilized as file organizers, envelope lickers, and coffee fetchers, college interns are usually at the lowliest rung on the corporate ladder. But, as some of the world’s most successful companies have proven, these young team members can be incredibly valuable to your business. If you haven’t considered offering internship positions before, the following benefits might just convince you. PROACTIVE RECRUITING In today’s competitive job market, recruiting a recent college graduate with relevant experience feels like finding a unicorn. But a coveted hire doesn’t have to be one in a million. An effective internship program can give you the opportunity to bring college interns on to your staff who could potentially become full-time employees. And luckily, unlike regular hires, you aren’t making a long- term, expensive commitment to your interns. During their internships, you can test whether or not they will be a great fit for your company before offering them a permanent position. And if an intern impresses you enough to hire them on after graduation, you can rest assured knowing they will already be familiar with their job by then. FRESH PERSPECTIVES There’s a reason top companies like Facebook and Chevron invest heavily in their internship programs. By bringing in young, innovative minds, you open up your business to fresh, unique solutions. Interns have spearheaded effective social media campaigns, modernized standard operating procedures, and even designed apps to help their businesses run smoother. In a world where remaining relevant is key to growth, businesses can’t afford to be out of touch with the next generation of consumers. So, while interns will likely do much of the grunt work at your business, don’t be afraid to hand them more responsibilities. Bring them into strategy meetings, ask for their thoughts, and treat them as valued parts of the team. Do this and you’ll be in step with some of the biggest players in the business world.
first. Maybe this is something you’ve pondered, too. If so, we recorded
a short video for you. In this
REAL SECRETS OF ATTORNEY MARKETING LAW SCHOOL DARES NOT TEACH
3rd Edition
• Five new chapters, live chat, the 2019 marketing changes for personal injury attorneys, and more • Completely revised and updated for 2019 • Complimentary copy mailed or emailed upon request
Available on Amazon Kindle or by emailing rj@speakeasymarketinginc.com.
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WHY SOME ATTORNEYS ARE A MAGNET FOR AFFLUENT CLIENTS
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SCHOOL’S BACK!
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WHAT INTERNS CAN OFFER
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WHY ASKING CLIENTS FOR REVIEWS RARELY WORKS HOW MANY WEBSITES SHOULD AN ATTORNEY OWN?
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“Should I get a second website? But ... if Google finds out, won’t it hurt our search ranking?” “I’ve seen some solo attorneys and small practices, who are doing really well right now, have several websites. What do they know that I don’t?” These are just a few of the questions we receive every week from attorneys who are considering investing in a second, third, fourth, and sometimes even a fifth website, but they want to know how it will affect their main website first. Maybe this is something you’ve pondered, too. HOW MANY WEBSITES SHOULD AN ATTORNEY OWN?
A lot of solo attorneys and small firms struggle to get reviews, and it’s not because they don’t ask. A lot of them have their admins call or email clients as part of standard procedure and ask for a review. And it’s not necessarily because clients refuse. Most of them say something like, “Sure ... Next time I’m on the computer, I’ll be sure to write something nice about you in a WHY ASKING CLIENTS FOR REVIEWS RARELY WORKS
Google review.” Of course, this promise never materializes. Why? Because potential clients are human, just like you or anyone else.
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