Speakeasy Marketing August 2019

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WHY SOME ATTORNEYS ARE A MAGNET FOR AFFLUENT CLIENTS

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SCHOOL’S BACK!

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WHAT INTERNS CAN OFFER

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WHY ASKING CLIENTS FOR REVIEWS RARELY WORKS HOW MANY WEBSITES SHOULD AN ATTORNEY OWN?

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“Should I get a second website? But ... if Google finds out, won’t it hurt our search ranking?” “I’ve seen some solo attorneys and small practices, who are doing really well right now, have several websites. What do they know that I don’t?” These are just a few of the questions we receive every week from attorneys who are considering investing in a second, third, fourth, and sometimes even a fifth website, but they want to know how it will affect their main website first. Maybe this is something you’ve pondered, too. HOW MANY WEBSITES SHOULD AN ATTORNEY OWN?

A lot of solo attorneys and small firms struggle to get reviews, and it’s not because they don’t ask. A lot of them have their admins call or email clients as part of standard procedure and ask for a review. And it’s not necessarily because clients refuse. Most of them say something like, “Sure ... Next time I’m on the computer, I’ll be sure to write something nice about you in a WHY ASKING CLIENTS FOR REVIEWS RARELY WORKS

Google review.” Of course, this promise never materializes. Why? Because potential clients are human, just like you or anyone else.

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