June 2024

Megan Bertsch meet the creative

Megan Bertsch discovered her love of beauty and makeup from a young age.

“I asked for play makeup and art supply sets for every birthday while growing up,” said Bertsch.

written by gabby sudenga + photos by cailyn patterson “I created Megan Bertsch Beauty because I wanted to be my own kind of makeup artist,” revealed Bertsch. “The majority of the beauty industry focuses on perfection or fixing flaws, and I don’t believe in that. I’m a real girl who helps real girls feel beautiful.” Bertsch fueled her passion by attending her first makeup show in Los Angeles at 16 years old, then at the age of 18, she became a beauty advisor at Sephora . These experiences helped Bertsch realize she wanted to move to Minneapolis to attend school and become a makeup artist. After years of building experience independently and under other makeup artists, Bertsch started her brand Megan Bertsch Beauty in 2020 and is now celebrating four years in business and 10 years of experience. Her love grew when she watched makeup artists on TV shows like America’s Next Top Model and What Not to Wear as a child. “Throughout my teens, I loved watching beauty videos on YouTube , and that’s when I started practicing different makeup looks,” shared Bertsch.

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